The Only WordPress Analytics Plugin
You’ll Ever Need
Heatmaps. Session Recordings. Funnels. Error Tracking. User Journeys. Form Analytics. AI Insights — All running on YOUR server. Zero data sharing. Zero monthly fees. Zero limits.
No credit card · 2-minute setup · Works with any theme
Every Analytics Tool Has a Hidden Cost
Microsoft Clarity Sells Your Data
Microsoft uses your visitors’ behavioral data as an independent data controller for advertising. It’s in their Terms of Service.
Hotjar Costs $2,556/Year
Heatmaps + recordings + funnels = $213+/month. Free tier? Only 35 sessions/day.
Session Limits Everywhere
Hotjar free: 35/day. Mouseflow: 500/month. Lucky Orange: 100/month. You’re only seeing a fraction of your traffic.
Real-Time Analytics Dashboard
Monitor your entire website in real-time. 6 live KPIs, visitor feed with world map, traffic charts, engagement metrics, referrer tracking, and bot detection — all updating live.
- Live visitor count with interactive world map
- 6 KPI cards: visitors, sessions, pageviews, avg time, scroll depth, bounce rate
- Traffic overview charts with date range selector
- Top engaged users ranking
- New vs returning visitor analysis
- Referrer and UTM tracking
- Bot detection with 15+ patterns
- Country, browser, device, OS analytics
4 Types of Heatmaps
See exactly where users click, move their mouse, focus attention, and scroll. Separate desktop & mobile views with advanced filtering by country, browser, and date range.
- Click Heatmaps — see where users click (Free)
- Move Heatmaps — track mouse movement patterns (Pro)
- Attention Heatmaps — find where users focus (Pro)
- Scroll Heatmaps — see how far users scroll (Pro)
- Desktop and mobile device split
- Advanced filters: date, country, browser, visitor type
- Per-page Post Analytics widget
- Heatmap image download
Post & Page Analytics
Conversion Funnels
Build multi-step funnels to track user flow through your site. Find exactly where visitors drop off and optimize your conversion path.
- Unlimited funnel creation
- Multi-step URL matching
- Visual dropout analysis
- Filter by device, country, and time period
- Auto-created from User Journey paths
- Drag-and-drop step ordering
Session Recordings
Watch real user sessions in full HD. See every click, scroll, and hesitation. Multi-page tracking, advanced filters, privacy masking, and a complete session timeline.
- Full HD replay powered by rrweb
- Multi-page session tracking (17+ pages per session)
- 20+ filter criteria: browser, country, device, OS, UTM, pages, duration
- Session timeline with events and clicks per page
- Privacy masking for sensitive content
- Favorites, sharing, and session download
- Watched/unwatched status tracking
Errors & Performance Tracking
5 monitoring tools in one dashboard: JS Errors, Friction Events (rage clicks, dead clicks), Core Web Vitals, and Broken Link Detection. Know everything that goes wrong.
- JavaScript error tracking with stack traces
- Rage clicks and dead clicks detection
- Core Web Vitals: LCP, FID, CLS, INP, TTFB
- Performance scoring (0-100) per page
- Broken link detection (404/500 errors)
- Severity levels and priority scoring
- Status workflow: Open, Investigating, Resolved
- Error trends and affected page analysis
User Journey Analytics
Visualize how users navigate your site with Sankey flow diagrams. Discover top paths, analyze entry/exit pages, and group similar pages for cleaner insights.
- Sankey flow diagram visualization
- 3-7 step path analysis
- Top paths with session counts and duration
- Entry and exit page analysis with bounce rates
- Page Groups for URL pattern matching
- One-click funnel creation from discovered paths
- Filter by device, browser, OS, country, referrer
Form Analytics
Track every form interaction at the field level. See drop-off funnels, measure time per field, detect errors, and watch individual form sessions with recording playback.
- Form-level KPIs: views, submissions, conversion rate, avg time, abandonments
- Field drop-off funnel visualization
- Field-level metrics: interactions, avg time, refills, errors, left blank
- Per-form session recordings with Watch button
- Works with CF7, WPForms, Forminator, Ninja Forms, Everest Forms, SureForms
- Abandoned vs submitted session tracking
Complete Settings & Control
Fine-tune every aspect of your analytics. 10 settings pages covering dashboard configuration, heatmap behavior, recording options, storage monitoring, scheduled reports, multi-language support, and data management tools.
- 10 dedicated settings pages for full customization
- Dashboard, heatmap, and recording configuration
- Storage stats monitoring with database size overview
- Scheduled email reports: daily, weekly, monthly
- 6 language support: English, French, Spanish, German, Arabic, Japanese
- Data cleanup tools with selective reset options
- License management for Pro features
- Debug logging for troubleshooting
What’s Coming Next
A roadmap packed with features that will make Opti-Behavior the most complete analytics suite for WordPress. All self-hosted, all privacy-first.
AI-Powered Insights
AI-powered pattern detection, issue identification, and optimization suggestions. Get actionable recommendations automatically based on your real visitor data.
- Automatic anomaly detection
- Performance optimization tips
- Engagement pattern analysis
- Conversion opportunity alerts
A/B Testing
Run split tests directly from your WordPress dashboard. Test headlines, CTAs, layouts, and more — all self-hosted with zero third-party dependencies.
- Visual editor for variants
- Statistical significance engine
- Revenue & conversion tracking
- Auto-winner selection
How Opti-Behavior Compares
| Feature | Opti-Behavior | Hotjar | MS Clarity | Matomo | Mouseflow |
|---|---|---|---|---|---|
| Click Heatmaps | ✓ Free | ✓ Paid | ✓ Paid | ✓ Paid | ✓ Paid |
| Scroll & Move Heatmaps | ✓ Pro | ✓ Paid | ✓ Paid | ✓ Paid | ✓ Paid |
| Session Recordings | ✓ Pro | ✓ Paid | ✓ Paid | ✓ Paid | ✓ Paid |
| Conversion Funnels | ✓ Free | ✓ Paid | ✗ | ✓ Paid | ✓ Paid |
| Real-Time Dashboard | ✓ Free | ✓ Paid | ✓ Paid | ✓ Paid | ✓ Paid |
| Error Tracking | ✓ Pro | ✗ | ✗ | ✗ | ✗ |
| Friction Detection | ✓ Pro | ✗ | ✓ Paid | ✗ | ✗ |
| Core Web Vitals | ✓ Pro | ✗ | ✗ | ✗ | ✗ |
| Form Analytics | ✓ Pro | ✓ Paid | ✗ | ✓ Paid | ✓ Paid |
| User Journey (Sankey) | ✓ Pro | ✗ | ✗ | ✗ | ✗ |
| Broken Link Detection | ✓ Pro | ✗ | ✗ | ✗ | ✗ |
| Bot Detection | ✓ Free | ✗ | ✓ Paid | ✓ Paid | ✗ |
| Email Reports | ✓ Free | ✓ Paid | ✗ | ✓ Paid | ✓ Paid |
| AI Insights | ✓ Free | ✗ | ✗ | ✗ | ✗ |
| Self-Hosted Data | ✓ Free | ✗ | ✗ | ✓ Paid | ✗ |
| No Data Sharing | ✓ Free | ✗ | ✗* | ✓ Paid | ✗ |
| No Cookies Needed | ✓ Free | ✗ | ✗ | ✗ | ✗ |
| Session Limits (Free) | Unlimited | 35/day | Unlimited | Unlimited | 500/month |
| Annual Cost (Pro) | $46 | $2,556+ | $0* | €926+ | $372+ |
* Microsoft Clarity is free but Microsoft uses your visitors’ data as an independent data controller for advertising.
Keep Thousands In Your Pocket
vs Hotjar
vs Mouseflow
vs Inspectlet
vs Plerdy
Crush Your Analytics Costs
Every plan includes unlimited sessions, unlimited pageviews, and unlimited heatmaps. No hidden fees. No per-pageview charges. Ever.
- Real-Time Analytics Dashboard
- Click Heatmaps (Desktop + Mobile)
- Conversion Funnels (Unlimited)
- Bot Detection & Filtering
- Scheduled Email Reports
- CSV Data Export
- 6 Languages
- Unlimited Sessions
- Session Recordings
- Scroll / Move / Attention Heatmaps
- Error & Friction Tracking
- Core Web Vitals
- Form Analytics
- User Journey (Sankey)
- Broken Link Detection
- Everything in Free, plus:
- Session Recordings (Unlimited)
- Scroll / Move / Attention Heatmaps
- Error Tracking with Stack Traces
- Friction Detection (Rage/Dead Clicks)
- Core Web Vitals Monitoring
- Form Analytics (Field-Level)
- User Journey Analytics (Sankey)
- Broken Link Detection
- Advanced Heatmap Filtering
- 1 Year of Updates
- Email Support (48h)
- Everything in Pro, plus:
- 5 Site Licenses
- Priority Support (24h)
- 1 Year of Updates
- 57% savings vs 5x Pro
- Everything in Pro, plus:
- 10 Site Licenses
- Priority Support (12h)
- 1 Year of Updates
- 57% savings vs 10x Pro
Not satisfied? Get a full refund within 30 days. No questions asked.
Still paying $213+/month for Hotjar? Switch to Opti-Behavior Pro and save $2,510/year.
What Early Users Are Saying
“I replaced Hotjar and Clarity with Opti-Behavior. Same features, zero monthly cost, and my visitor data stays on MY server. Exactly what I needed for GDPR.”
“The session recordings and form analytics alone are worth 10x the Pro price. I found a checkout bug in 5 minutes that was costing me sales for months.”
“We manage 8 client sites. The Agency plan at $199/year replaced $3,000+ in SaaS analytics subscriptions. The Sankey user journey diagrams blew our clients away.”
“The heatmaps showed me that 70% of visitors never scrolled past my hero section. I restructured the page and conversions jumped 40% in two weeks. This data was invisible before.”
“I was skeptical about a free analytics plugin, but the error tracking alone saved me. It caught a JavaScript bug on my checkout page that was silently killing 15% of my sales.”
“Finally, analytics that respect my visitors’ privacy. No cookies, no third-party data sharing, and the real-time dashboard loads faster than Google Analytics ever did on my site.”
Frequently Asked Questions
Will this slow down my website?
Is this really GDPR compliant?
How is the free version really free?
Does this work with my caching plugin?
Does this work with WooCommerce?
What form plugins are supported?
Are there any session or pageview limits?
Does this work on multisite?
What data does the plugin collect?
Can I delete all data when uninstalling?
Ready to Own Your Analytics?
Join WordPress site owners who stopped paying monthly fees, stopped sharing their data, and started making better decisions.
Free forever · Pro from $0.13/day · 30-day money-back guarantee · Works with any theme