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WP OptiUser
iconOpti-Behavior
made by OptiUser

Funnels for wp mark whiteWordPress · woo markWooCommerce FREE PRO

Funnels that build
themselves and show
where visitors drop.

Opti-Behavior reads your site — WooCommerce, courses, forms, blog — and suggests the funnels worth tracking. One click to create, step-by-step drop-off to read, and everything stored on your own WordPress server.

Install free plugin Open live demo

Funnels free on WordPress.org · 8 suggested funnels free, 14 more in Pro · No credit card

Admin in 6 languages · Multisite ready

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22

ready-made funnels, built from the plugins your site really runs. No URL to type.

Do this

Click Create funnel on a suggestion.

5

steps, with the match type that fits each one. Reorder any time, history stays.

Do this

Rename a step or add up to 10.

43%

of visitors leave between the product page and the cart — your biggest leak.

Fix

Fix the step that leaks most, then read the same chart next week.

59%

never reach the cart. Watch the sessions that stopped there.

Fix

Open the replays, see what blocked them, fix it.

Slice every funnel by
  • Date range
  • Device
  • Country
  • 15 advanced filters · Pro
Example data
wp mark white
5.0 Rated on WordPress.org
1,700+ active installsSites running Opti-Behavior today
woo mark
Built for WooCommerceCheckout, cart and product-page funnels
Self-hosted: recordings and analytics are stored on your own server.Native WordPress · no cookies required
Cache plugin compatible
wp rocketWP Rocketlitespeed cacheLiteSpeed Cachew3 total cacheW3 Total Cachewp super cacheWP Super CacheautoptimizeAutoptimizesg optimizerSG OptimizerperfmattersPerfmatterswp optimizeWP-Optimizejetpack boostJetpack BoostbreezeBreezewp fastest cacheWP Fastest CachehummingbirdHummingbirdnitropackNitroPackflyingpressFlyingPresscache enablerCache Enablerswift performanceSwift Performanceasset cleanupAsset CleanUp
Works with all themes & page builders
elementorElementordiviDivibeaver builderBeaver BuilderwpbakeryWPBakerygutenbergGutenbergOxygenbrizyBrizybreakdanceBreakdancesiteoriginSiteOriginastraAstrageneratepressGeneratePresskadenceKadencethemifyThemifymotopressMotoPresslive composerLive ComposeroceanwpOceanWPblocksyBlocksyneveNeve
∞
Unlimited Funnels
No limit — track every conversion path on your site
22
Ready-made funnels
Detected from your plugins, created in one click
10
Steps per Funnel
Up to 10 steps, drag to reorder without losing history
7
URL Match Types
Any page, exact, contains, starts with, ends with, regex, pageview

Conversion is a number. Funnels tell you where it goes wrong.

A 2% conversion rate does not say which step loses people, or why. A funnel does — and now it builds itself.

The problem

You know sales are low, not where

Overall conversion hides the one step that loses most of your visitors.

With Opti-BehaviorEvery step shows entries, completions and the percentage lost, so the biggest leak is the tallest gap.

The problem

Setting funnels up is a chore

Guessing URLs, typing patterns, and breaking them the day a slug changes.

With Opti-BehaviorIt detects WooCommerce, courses, forms and blog, and reads each URL from the plugin itself — /panier/ or /kasse/ just works.

The problem

Averages hide the segment that leaks

Mobile visitors from one country may quit at a step where desktop never does.

With Opti-BehaviorFilter by date, device and country; Pro adds 15 advanced filters such as browser, OS and UTM campaign.

The problem

You see the drop, not the cause

“61% leave at the cart” is a number. It is not a reason.

With Opti-BehaviorIn Pro, one click on a step opens the replays of the visitors who did not reach it.

From detection to the reason behind the drop

Suggest, create, read, watch. Each part runs on your own server, and the free plugin covers the essentials.

Opti-Behavior Suggested Funnels panel with detected site types WooCommerce, courses, lead generation and blog, a re-scan button and a created confirmation

Auto-detection FREE

Your site tells us which funnels to build.

Opti-Behavior looks at what your site runs — WooCommerce, courses, memberships, forms, a blog — and suggests a funnel for each. Nothing is guessed: every URL is read from the plugin itself, so a store on /panier/ or /kasse/ works with no setup.

  • Detected site types shown as badges, with a Re-scan button after you install or configure a plugin
  • Suggestions already created are flagged, never duplicated
  • Dismiss what you do not need — a funnel is only created when you click

Fix itJust installed WooCommerce? Re-scan and create your purchase funnel in one click.

Opti-Behavior WooCommerce funnel suggestions: Purchase, Express Checkout, Cart Recovery, Category to Cart, Search to Purchase and Account to Purchase, each with its steps

Store funnels FREE PRO

Six store funnels, one click each.

Purchase, Express Checkout and Cart Recovery are free. Category to Cart, Search to Purchase and Account to Purchase come with Pro. Each card previews its steps before you create anything.

  • Purchase: shop, product page, cart, checkout, order received
  • Cart Recovery: isolates the biggest known leak, from cart to completed order
  • Express Checkout: ad and direct traffic that skips the shop
  • Pro: Category to Cart, Search to Purchase, Account to Purchase

Fix itStart with Cart Recovery: it measures the leak you already know exists.

Opti-Behavior Discovered Top-Path Funnel and Drop-off Hotspot Funnel suggestions built from real visitor sessions

Mined from your traffic PRO

Funnels mined from your real traffic.

Pro reads the last 30 days of real sessions. The Discovered Top-Path Funnel is the route your visitors actually take most often. The Drop-off Hotspot Funnel chains your top entry page, your busiest page and the page people leave from most.

  • Built from your own sessions, not from a template
  • Top entry page, busiest page, highest-exit page
  • Created with one click, filled with history instantly

Fix itNot sure where to look? Start with the Drop-off Hotspot Funnel.

Opti-Behavior Course Enrollment Funnel and Course Completion Funnel suggestions with their steps

Courses & memberships PRO

Courses, sign-ups and leads, covered too.

If your site teaches or sells courses, the Course Enrollment funnel and the Course Completion funnel appear on their own. LearnDash, Tutor LMS and LifterLMS are recognized. Membership, sign-up, lead-generation, blog and booking funnels use the same detection.

  • Enrollment: catalog, course page, checkout, confirmation
  • Completion: course page, lessons, student dashboard
  • Membership, sign-up, lead, blog and booking funnels included in the catalog

Fix itMany enrol, few finish? Compare the two funnels side by side.

Opti-Behavior funnel dashboard with total funnels, entries, completions and conversion rate, and a bar per step showing completed and abandoned visitors

Drop-off analysis FREE

See exactly which step loses them.

Every funnel shows entries, completions, conversion rate and drop-off, then one bar per step with the completed and abandoned counts. Filter by date range, device and country and the chart updates without a reload.

  • Totals: funnels, entries, completions, average conversion rate
  • Per step: completed, abandoned and the percentage lost
  • Date range, device and country filters
  • Pro adds 15 advanced filters: browser, OS, visitor type, UTM campaign…

Fix itCompare mobile with desktop: the leak is often on one device only.

Opti-Behavior Edit Funnel dialog listing numbered steps with a name, a URL match type and a URL pattern for each

Funnel builder FREE

Need something custom? Build it in a minute.

Add up to 10 steps, name each one, pick a match type and a URL pattern. Reorder by drag and drop without losing history, and duplicate, edit or suspend a funnel whenever you like.

  • 7 match types: any page, exact, contains, starts with, ends with, regex, pageview
  • Mix match types freely inside one funnel
  • Optional description for team documentation

Fix itUse Contains for most steps, and Exact only for the home page.

Opti-Behavior funnel with a replay button on the drop-off step, the tooltip Watch replays of visitors who did not reach this step, and the funnel actions menu

Replays of who dropped PRO

Watch the people who dropped.

In Pro, every step that loses visitors carries a replay button. One click opens the recordings of the visitors who did not reach it, so you see the reason instead of guessing. A funnel can also start from a top User Journey path with one click.

  • Replays of the visitors who did not reach that step
  • Turn a top User Journey path into a funnel in one click
  • Edit, Duplicate, Reset Data, Suspend or Delete from the menu

Fix itWatch five replays of your biggest leak before you change anything.

Instant history PRO

Real numbers the second it exists.

A new funnel normally starts empty. With Pro, it is filled with your stored session history the moment you create it, so the chart shows real numbers straight away. Whole sessions are replayed, never cut mid-visit, and a weekly re-scan tells you when a new plugin unlocks new suggestions.

  • History replayed into every funnel created from a suggestion or a User Journey path
  • Whole sessions only, so no visit is scored on half its pages
  • One admin notice, once a week at most, when new suggestions appear
  • Nothing is ever created without your click

Fix itCreate the funnel today and read last month’s numbers right now.

Watch funnels in action

A short tour of the funnel screens inside a real WordPress admin.

How It Works

1

Install & let it detect your site

Install Opti-Behavior from WordPress.org. It looks at WooCommerce, courses, memberships, forms and your blog, and lists the funnels worth tracking — each with its steps previewed.

2

Create with one click, or build your own

Click Create funnel on a suggestion, or add up to 10 steps yourself with 7 match types. Tracking starts right away, on your own server, with no external service.

3

Read the drop-off

Open a funnel to see one bar per step with completed and abandoned counts. Filter by date, device and country to find the segment that leaks.

4

Watch, fix, repeat

In Pro, open the replays of the visitors who dropped at a step, fix what you see, then compare the same funnel over a later date range.

Who Uses Funnels?

WooCommerce Stores

Follow shop, product, cart, checkout and order. See where shoppers leave, then watch why.

Lead Generation Sites

Track landing page to form to thank-you page. Find the page that loses the most leads.

Courses & Memberships

Measure enrollment and completion, or the sign-up flow from pricing to onboarding.

How Opti-Behavior funnels compare

Many tools draw a funnel. What decides it is who builds it, where the data lives and what it costs.

Opti-Behavior vs
Opti-BehaviorHotjar · ContentsquareMicrosoft ClarityMatomo
Data stays on your server✓✗✗ Microsoft servers*✓
Native WordPress · no external account✓✗✗Partial · Matomo for WordPress
Funnels on the free plan✓ FreePaid✗Paid · premium plugin
Funnels suggested from your own plugins✓ 22 ready-made✗✗✗
Unlimited funnels✓ Free✗✗✓
Replays of visitors who dropped at a step✓ ProPaid✗Partial · separate paid plugin
Up to 10 steps per funnel✓ Free✓✗✓
7 URL match types incl. regex✓ FreeLimited✗Limited
Drop-off per step✓ Free✓✗✓
Filter by device & country✓ Free✓✗✓
What the price covers✓ All 9 analytics modulesFunnels on paid plans · surveys from $99/mo extraHeatmaps + recordingsFunnels + more paid plugins
Price€0 – €89/yrwhole plugin, all 9 analytics modules$0 – from $49/mo$0*Free self-hosted · premium from €26/mo

* Clarity is free; Microsoft acts as an independent data controller and may use behavioral data for advertising, and collection is limited in the EU without consent. Hotjar merged into Contentsquare in July 2025: its column shows the Contentsquare Free and Growth plans. Matomo funnels are a paid premium feature. Competitor plans change often — updated from each vendor’s pricing page and documentation.

Funnels FAQ

Do I have to build funnels by hand?
No. Opti-Behavior detects what your site runs — WooCommerce, Easy Digital Downloads, courses, memberships, forms, a blog — and suggests ready-made funnels. Each card previews its steps and one click creates it. You can still build your own with up to 10 steps.
How many funnels are ready-made?
There are 22 in the catalog: 8 in the free plugin (including Purchase, Express Checkout and Cart Recovery for WooCommerce) and 14 more in Pro, such as Category to Cart, Course Enrollment, and the two data-driven Top-Path and Drop-off Hotspot funnels.
Does it work on a store that is not in English?
Yes. URLs are read from the source plugin itself, for example the WooCommerce cart and checkout pages, so a store on /panier/ or /kasse/ needs no translation table and no manual patterns.
Does a suggested funnel start empty?
In the free plugin it starts collecting from the moment you create it. In Pro, your stored session history is replayed into the new funnel straight away, so the chart shows real numbers immediately.
What URL match types are supported?
Seven: any page, exact URL, contains, starts with, ends with, regex and pageview. You can mix them inside one funnel. Suggested funnels use Contains, and Exact only for the site home.
Can I filter a funnel by device or country?
Yes. Date range, device and country filters are in the free plugin and update the chart without a reload. Pro adds 15 advanced filters such as browser, operating system, visitor type and UTM campaign.
Can I see why visitors dropped?
In Pro, each step that loses visitors has a replay button that opens the recordings of the visitors who did not reach it. In the free plugin the button is shown as an upgrade prompt.
Can I turn a User Journey path into a funnel?
Yes. Any top path in User Journeys can become a funnel with one click, and in Pro it comes with its history already filled in.
Will it create funnels behind my back?
Never. A funnel is only created when you click a suggestion, use the bulk button or opt in. Pro re-scans your site weekly and shows a single admin notice when new suggestions appear.
Where is funnel data stored?
On your own WordPress server, in your own database. No external service is involved and nothing is shared with a third party, so you stay the sole data controller.

See Where Your Visitors Drop

Install Opti-Behavior for free, let it suggest your first funnels and read the drop-off in minutes. No signup, no API keys, no monthly fees.

Download Free on WordPress.org Open live demo →

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