Conversion
Funnels
Build unlimited conversion funnels to track user flow through your site. Visual step-by-step dropout analysis shows exactly where visitors abandon your conversion path — so you can fix leaks and increase revenue.
Build, Track & Optimize Conversion Paths
Create funnels from any sequence of pages on your site. Instantly see where users drop off and which steps need optimization.
Visual Funnel Builder
Create funnels by defining up to 10 URL-based steps in the built-in modal builder. Each step requires a name, a URL pattern, and a match type. Choose from 7 match strategies per step — Exact URL, Contains, Starts With, Ends With, Regex, Any Page, or Any Page View. Steps can be drag-and-drop reordered at any time without losing historical tracking data. Add an optional description to each funnel for team documentation.
Funnel Management
Manage all your funnels from a paginated central list. Each funnel card shows 4 real-time metric badges — sessions, unique visitors, pageviews, and completions — so you assess performance at a glance without opening the full analysis view. Enable or disable individual funnels instantly. Use the ellipsis menu for quick edit, delete, or duplicate actions. The paginated layout keeps the dashboard fast even with dozens of active funnels running simultaneously.
Auto-Discovery from Top Paths
Not sure where to start? The User Journeys feature (included in free) automatically discovers the most-traveled paths across your site ranked by session volume. Any top path can be converted into a tracked funnel with one click from the User Journeys page. This grounds your first funnels in real visitor behavior rather than guesswork — you immediately start tracking the conversion paths that actually matter to your users.
7 URL Match Types
Each funnel step supports 7 flexible URL matching strategies sourced directly from the funnel builder: Any Page (matches every pageview — ideal for broad entry steps), Exact URL (precise full-path match), URL Contains (substring match anywhere in the URL — e.g. /product/ catches all product pages), Starts With (URL prefix match), Ends With (URL suffix match — catches query-free thank-you pages), Regex (full regular expression for complex multi-pattern rules), and Any Page View (fires on any page load). Mix match types freely across steps in the same funnel.
3-Dimension Filtering
Every funnel analysis is filterable across 3 dimensions simultaneously — all updating the dropout chart instantly without a page reload. Time Period: choose 7 days, 30 days, 90 days, or a fully custom date range to compare before/after optimization periods. Device: isolate desktop, mobile, or tablet to spot device-specific dropout patterns (mobile users often abandon at different steps). Country: drill into any geographic market to understand regional conversion differences and tailor your funnel strategy accordingly.
4 Metric Badges at a Glance
Each funnel card header displays 4 color-coded metric badges for instant health monitoring. A blue badge shows total sessions that entered the funnel. A purple badge shows unique visitor count. A teal badge shows total pageviews recorded across all steps. A green badge shows how many sessions completed the entire funnel. These badges update live as new sessions are tracked, giving you a real-time performance pulse from the main management dashboard without opening individual funnel analysis views.
Dropout Analysis
The real power of funnels is seeing where users leave. Each step shows entry count, exit count, and dropout percentage — so you know exactly which page needs work. Combined with 3 analysis filters (time period, device, country), you can pinpoint exactly which audience segment abandons at which step and measure the impact of every optimization you make.
- Step-by-step conversion rate tracking with proportional visual bars
- Dropout percentage per step — instantly pinpoint your biggest leak
- Total funnel completion rate across all sessions
- Time period filter: 7 days, 30 days, 90 days, or custom date range
- Device filter: compare desktop vs. mobile vs. tablet dropout rates
- Country filter: isolate specific geographic markets
- 4 real-time metric badges (sessions, visitors, pageviews, completions) per funnel
- Paginated funnel list for managing unlimited active funnels
How It Works
Define Your Funnel Steps
Create a new funnel and add up to 10 steps using the built-in modal builder. Each step needs a name and a URL pattern. Choose from 7 match types — Exact URL, Contains, Starts With, Ends With, Regex, Any Page, or Any Page View — to precisely define what counts as completing each step. Drag steps to reorder them at any time without losing historical data.
Tracking Starts Automatically
Once saved, the funnel immediately starts collecting data. Every visitor session is matched against your funnel steps in sequence to calculate progression and dropout rates. Tracking is entirely server-side on your own WordPress installation — no external scripts, no third-party services, no data leaving your server.
Analyze Dropout Points
Open any funnel to see the visual dropout chart — each step bar height shows what percentage of users reached it. Below each bar see the raw entry count, exit count, and dropout percentage. Apply the 3 analysis filters (time period, device, country) to drill into specific audience segments. Read the 4 header metric badges for a performance summary at a glance.
Optimize & Repeat
Fix the pages with the highest dropout rates, then use the custom date range filter to compare before and after your changes. Use the device filter to confirm both mobile and desktop users are converting. Repeat the cycle for every funnel to continuously raise your overall site conversion rate.
Who Uses Conversion Funnels?
E-Commerce Stores
Track the path from product page to cart to checkout to purchase. Find where shoppers abandon their carts and optimize each step to increase sales.
Lead Generation Sites
Monitor the journey from landing page to form submission. Identify which pages lose the most leads and test improvements to boost conversion rates.
Membership & SaaS Sites
Track signup flows from pricing page to registration to onboarding. Understand where potential members drop off and streamline the enrollment process.
Funnel Tracking Comparison
| Feature | Opti-Behavior | Hotjar | MS Clarity | Matomo |
|---|---|---|---|---|
| Conversion Funnels | ✓ Free | ✓ Paid | ✗ | ✓ Paid |
| Unlimited Funnels | ✓ Free | ✗ | ✗ | ✓ |
| Dropout Analysis | ✓ Free | ✓ | ✗ | ✓ |
| Auto-Discovery | ✓ Free | ✗ | ✗ | ✗ |
| 10 Steps per Funnel | ✓ Free | ✓ | ✗ | ✓ |
| 7 URL Match Types | ✓ Free | limited | ✗ | limited |
| Self-Hosted Data | ✓ Free | ✗ | ✗ | ✓ |
| Price | $0 | $213+/mo | N/A | €26+/mo |
Funnels FAQ
How many funnels can I create?
Can I create funnels from User Journey paths?
How does funnel step matching work?
Can I reorder funnel steps after creating them?
Can I filter funnel data by device or country?
What URL match types are available for funnel steps?
/product/ catches all product pages), Starts With (URL prefix match), Ends With (URL suffix match), Regex (full regular expression for complex patterns), and Any Page View (fires on any page load regardless of URL). You can use different match types for different steps within the same funnel.What do the 4 metric badges in the funnel card show?
How does the visual dropout chart work?
Can I track multiple funnels simultaneously?
Stop Guessing, Start Optimizing
Install Opti-Behavior for free and build your first conversion funnel in minutes. See exactly where visitors drop off and start improving your conversion rates today.