Skip links
Download Free Plugin
scroll
WP OptiUser
Opti-Behavior
Opti-Behavior
made by OptiUser
Self-hosted pricing for WordPress teams

Simple pricing. Own your analytics.

Start free, upgrade for recordings and advanced optimization, and never pay per recorded session. All behavior data stays on your WordPress server.

Download Free Compare Plans
0per-session SaaS fees
∞sessions, funnels, heatmaps
100%data on your server
30day money-back guarantee
Simple, Transparent Pricing

Simple pricing. No per-session SaaS fees.

Every plan includes unlimited sessions, unlimited heatmaps, unlimited funnels, and self-hosted Smart Insights. No artificial caps. No surprise upgrades. Powered by our Hybrid Storage engine.

Founding 5 · First 5 agencies get a 1h founder onboarding call & lifetime access to future agency features

Free

Perfect to get started

€0 forever
No card · No expiry · No upsell
Download Free
Unlimited sessions · Powered by Hybrid Storage

What’s included

  • Real-Time Analytics Dashboard
  • Click Heatmaps (Desktop + Mobile)
  • Conversion Funnels (Unlimited)
  • A/B Testing (Page Split + Element)
  • Smart Insights core recommendations + weekly CRO briefing
  • Bot Detection & Filtering
  • Scheduled Email Reports (Daily / Weekly / Monthly)
  • 6 Languages, CSV export, and Multisite Ready

Pro

Everything to optimize 1 site

€89 /year
Just €0.24 / day · 1 site
Buy Pro — €89 / year →
🎁 Want to try first?
Test Pro free for 6 months — no card needed.
Install free plugin → click “Try Pro Free” →
Unlimited sessions · All Pro features

Everything in Free, plus

  • Session Recordings (Unlimited HD)
  • Scroll / Move / Attention Heatmaps
  • Form Analytics (Field-Level)
  • Error Tracking with Stack Traces
  • Friction Detection (Rage / Dead Clicks)
  • User Journey Analytics (Sankey)
  • A/B Testing Pro (Visual Editor + WooCommerce + Revenue Attribution)
  • Smart Insights Pro evidence from recordings, forms, errors, journeys, funnels & A/B tests

Business

5 client sites, direct line to the founder

5client sites
€179 /year · 5 sites
Just €35.80 per site
Locked-in price for life
Reserve Founding License →

What you get today

  • Pro features unlocked on 5 sites, including Smart Insights Pro evidence
  • Manual setup by founder within 24h
  • Direct Slack/email line to founder
  • Roadmap input — vote on next features
  • Priority Support (24h response)
  • Future agency tools included in your license
Lock-in €179/yr for life.
Even when our public price doubles.

Agency

Run analytics as a service for 10 clients

10client sites
€299 /year · 10 sites
Just €29.90 per site
Locked-in price for life
Reserve Founding License →

What you get today

  • Pro features unlocked on 10 sites, including Smart Insights Pro evidence
  • Manual setup by founder within 24h
  • Priority Slack/email line (12h response)
  • Roadmap input — first to vote
  • 1h founder onboarding call (first 5 only)
  • Cross-site dashboard and migration support included when released
Lock-in €299/yr for life.
Even when our public price doubles.
5
Choose Business

When you manage a compact client roster and want founder setup plus 24h priority support.

Full matrix ↓
10
Choose Agency

When analytics is a recurring client service and you need 12h support, onboarding, and future cross-site tools.

Recommendation

Pick by operating model, not by feature anxiety.

Every paid tier has the Pro stack. The real choice is how many client environments you need to support and how close you want to be to the founder roadmap.

01
1 siteFree for core analytics. Pro when you need recordings, forms, errors, journeys, and advanced A/B testing.
02
2–5 sitesBusiness gives each client the full Pro stack with founder setup and 24h priority support.
03
6+ client sitesAgency lowers the per-site cost and adds the strongest founder access for client delivery.
Feature matrix

Free is generous. Pro adds evidence. Agency plans add scale.

Use this matrix to compare the capabilities buyers ask about most often.

Capability Free Pro Business Agency
DashboardReal-time coreReal-time + Pro signals5 sites10 sites
HeatmapsClickClick, scroll, move, attentionAll Pro heatmapsAll Pro heatmaps
FunnelsUnlimitedUnlimited + Pro evidenceUnlimitedUnlimited
A/B TestingPage split + elementVisual editor, targeting, revenue goalsAll Pro testingAll Pro testing
Smart InsightsCore recommendationsEvidence from recordings, forms, errors, journeys, funnels, testsAll Pro evidenceAll Pro evidence
Recordings—Unlimited HDUnlimited HDUnlimited HD
Form Analytics—Field-levelField-levelField-level
Errors—Stack traces + friction eventsStack traces + friction eventsStack traces + friction events
User Journeys—Sankey flowsSankey flowsSankey flows
SupportCommunityStandardPriority 24h + founder linePriority 12h + onboarding
Sites1 self-hosted site1 site5 sites10 sites

Free

Best for
Core self-hosted analytics
Dashboard
Real-time core
Heatmaps
Click heatmaps
Funnels + A/B
Unlimited funnels, page split and element tests
Smart Insights
Core recommendations
Sites
1 self-hosted site

Pro

Best for
Full behavior evidence on one site
Dashboard
Real-time + Pro signals
Heatmaps
Click, scroll, move, attention
Recordings + Forms + Errors
Unlimited HD recordings, field analytics, stack traces
Smart Insights
Evidence from recordings, forms, errors, journeys, funnels, and tests
Sites
1 site

Business

Best for
Freelancers and small agencies
Included stack
All Pro capabilities
Support
Priority 24h + founder line
Setup
Manual founder setup within 24h
Sites
5 client sites

Agency

Best for
Client-service agencies
Included stack
All Pro capabilities
Support
Priority 12h + onboarding call
Agency tools
Cross-site dashboard and migration help when released
Sites
10 client sites
Unlimited means unlimited

No session meters. No surprise SaaS bill.

Opti-Behavior stores behavior analytics on your WordPress server using Hybrid Storage: optimized files for high-volume event data, smart aggregation for dashboard speed, and no external analytics pipeline charging you for every visitor.

Unlimited sessionsTrack all visitor behavior instead of sampling only what your SaaS plan allows.
Unlimited heatmapsCreate heatmaps across high-intent pages, landing pages, and client projects.
Unlimited funnelsMap checkout, lead-gen, onboarding, and content paths without paying more.
Hybrid StorageKeep your database responsive while retaining the behavioral evidence you need.
Founding license Lock the price now.

Business: Lock-in €179/yr for life.
Agency: Lock-in €299/yr for life.

Early partners

A founder-led launch lane for client work.

Business and Agency are not just bigger site counts. They are early-partner plans for teams that want help rolling Opti-Behavior into real client environments and a voice in what the agency toolkit becomes.

Founder setupManual setup within 24h so the first client rollout is clean.
Roadmap inputVote on reports, workflows, agency dashboards, and client-service features.
Future tools includedCross-site unified dashboard and migration help are included when released.
Trial + guarantee

Try Pro from the free plugin. Buy with 30 days of safety.

Install the free WordPress.org plugin, then choose Try Pro Free in your dashboard to test the full Pro stack for 6 months. Paid plans are covered by a 30-day money-back guarantee.

Download Free Buy Pro — €89/year
Pricing FAQ

Questions agencies and site owners ask before choosing.

Do you charge by session, pageview, or recording?
No. Opti-Behavior is self-hosted, so your pricing is based on the plan and site count, not visitor volume.
Can I stay on Free forever?
Yes. Free includes the core dashboard, click heatmaps, funnels, A/B testing, Smart Insights core recommendations, email reports, and unlimited sessions.
What happens after the Pro trial?
The trial starts from the free plugin without a card. When it ends, you can buy Pro at €89/year or continue using Free.
Are Business and Agency yearly renewals?
Yes. They are annual licenses for 5 and 10 sites. The founding annual price is locked in for early customers.
Can I use this for client sites?
Yes. Business and Agency are designed for freelancers and agencies managing client analytics while keeping each client’s behavior data self-hosted.
Do I need to share visitor data with OptiUser?
No. Analytics data stays on your WordPress server. Support may ask for diagnostics only if you choose to share them.
Ready when you are

Stop renting behavior analytics.

Own the data, keep the full sample, and pay for capability instead of traffic volume.

Download Free Buy Pro Contact Support
Explore
Drag