Self-Hosted
A/B Testing
Run WordPress and WooCommerce experiments without Google Optimize, VWO, Optimizely or cloud-based visitor tracking. Create variants, define conversion goals, measure results, and apply winners while your data stays on your own server.
Everything You Need to Launch Better Experiments
Opti-Behavior connects real visitor behavior, conversion goals and variant performance in one WordPress-native workflow.
Page Split, Element & WooCommerce Tests
Start with the right experiment type. Use Page Split to send visitors to different page URLs, Element tests to change page copy or blocks through the visual editor, and WooCommerce tests to optimize product-page content, pricing presentation, images and add-to-cart messaging.
Visual Variant Editor
Edit page elements directly in a visual builder-style interface. Select the block, change the text or structure, preview the variant, and save your changes. This turns A/B testing into a marketer-friendly workflow instead of a developer-only task.
Control vs Variant Traffic Splits
Keep a clean control group and route traffic to one or more variants. Configure split percentages, add more variants, preview what each audience sees, and preserve a reliable baseline for conversion-rate comparison.
Conversion Goals That Match Real Business Outcomes
Track the conversion action that matters: element clicks, destination page visits, form submissions, scroll depth, time on page, revenue and bounce behavior. For WooCommerce, connect experiments to purchase and add-to-cart outcomes so winning variants are based on value, not vanity metrics.
Statistical Controls & Smart Optimization
Configure confidence level, traffic percentage, minimum sample size and minimum duration before declaring a winner. Pro controls add advanced statistical engines, audience targeting and schedules for serious conversion teams.
WooCommerce Revenue Attribution
For stores, the strongest test is the one that increases revenue. Pro WooCommerce experiments can test product titles, descriptions, images, price presentation, galleries and add-to-cart text, then compare add-to-cart, purchase, revenue, average order value and revenue per visitor by variant.
Free Core + Pro Growth Engine
| Capability | Free | Pro |
|---|---|---|
| Page-split experiments | ✓ | ✓ |
| Variant previews and impressions | ✓ | ✓ |
| Conversion goals and reporting | ✓ | ✓ |
| Winner indicators and safe winner application | ✓ | ✓ |
| Visual element editor | Preview / supported where available | ✓ Advanced |
| Audience targeting and scheduling | — | ✓ |
| WooCommerce product A/B tests | — | ✓ |
| Revenue, AOV and RPV attribution | — | ✓ |
How A/B Testing Works
Choose the Test Type
Select Page Split, Element, or WooCommerce based on what you want to optimize.
Create Variants
Define the control and variant experiences, split traffic, and preview what each group will see.
Set Conversion Goals
Choose clicks, page visits, forms, scroll depth, time on page, revenue or bounce goals.
Measure, Declare and Apply Winners
Review impressions, conversions, conversion rate and winner indicators, then safely apply the winning variant.
Start Testing What Actually Converts
Replace guesswork with self-hosted WordPress experiments built for marketers, agencies and WooCommerce stores.