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Privacy Policy

Last updated: March 10, 2026. This privacy policy explains how OptiUser and the Opti-Behavior plugin handle your data.

1. Who We Are

OptiUser is the company behind the Opti-Behavior WordPress analytics plugin. Our website is https://optiuser.com/. For any privacy-related inquiries, contact us at contact@optiuser.com.

2. The Opti-Behavior Plugin — Your Data Stays on YOUR Server

The Opti-Behavior plugin is a self-hosted WordPress analytics solution. This means:

  • All visitor analytics data (clicks, scrolls, heatmaps, session recordings, funnels, form interactions, errors) is stored locally on your WordPress server — in your own database or file system.
  • No visitor data is ever sent to OptiUser, our API, or any third party.
  • You are the sole data controller for all analytics data collected by the plugin.
  • The plugin works without cookies by default (session-based tracking).
  • IP anonymization is available and configurable in plugin settings.

3. External Services Used by the Plugin

The plugin connects to external services in limited, well-defined circumstances. No visitor analytics data is ever transmitted.

3.1 OptiUser API (api.optiuser.com)

  • Anonymous install tracker: Once every 24 hours, the plugin sends an anonymous heartbeat containing only: your site URL, WordPress version, PHP version, plugin version, and plugin type (free/pro). No visitor data or personal information is included.
  • Deactivation notification: When the plugin is deactivated, a notification is sent to update the installation record.
  • Pro download access: When a WordPress admin requests to download Opti-Behavior Pro from an upgrade page, the plugin sends the site URL, admin username, and admin email to generate a one-time access code.
  • Pro license management: Trial license generation, license validation, and update checks for Pro users.

3.2 IP Geolocation (ip-api.com)

  • Used only when a visitor location cannot be determined from CloudFlare headers.
  • Only the visitor IP address is sent. Results are cached for 1 hour.
  • Service: ip-api.comTerms & Privacy

3.3 OpenStreetMap Tiles

  • Used only in the WordPress admin when you view the visitor map. Not used on the frontend.
  • Your browser makes standard HTTP requests to OpenStreetMap tile servers.
  • Service: openstreetmap.orgPrivacy Policy

4. Data We Collect on optiuser.com

When you visit optiuser.com or interact with our services, we may collect:

  • Pro registration data: WordPress admin username, email address, and site URL — provided when you register for a Pro trial or download. Used solely for license management and support.
  • Install tracking metadata: Site URL, WordPress version, PHP version, plugin version. Used for anonymous usage statistics and compatibility planning.
  • Standard web server logs: IP address, browser user-agent, and request timestamps when you visit optiuser.com. Retained for security and debugging purposes.

5. How We Use Your Data

  • To generate and validate Pro trial licenses
  • To provide Pro plugin updates and download access
  • To understand anonymous plugin usage (e.g., WordPress/PHP version distribution)
  • To respond to support inquiries
  • To improve the plugin and our services

We never sell, rent, or share your data with third parties for marketing or advertising purposes.

6. Data Retention

  • Install tracking data: Retained as long as your plugin installation is active. Automatically marked as deactivated when you deactivate the plugin.
  • Pro registration/license data: Retained for the duration of your license and a reasonable period afterward for support and reactivation.
  • Server logs: Retained for up to 90 days.

7. Your Rights

You have the right to:

  • Access the data we hold about you
  • Correct any inaccurate data
  • Delete your data from our systems
  • Export your data in a portable format
  • Object to processing of your data

To exercise any of these rights, contact us at contact@optiuser.com. We will respond within 30 days.

8. Cookies

The optiuser.com website uses only essential cookies required for basic website functionality (e.g., WordPress session cookies). We do not use advertising cookies, tracking cookies, or third-party analytics on this website. The Opti-Behavior plugin itself does not use cookies by default.

9. Security

We implement appropriate technical and organizational measures to protect your data, including HTTPS encryption for all API communications, Ed25519 signed download tokens for secure file delivery, and HMAC-SHA256 access code verification.

10. Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

11. Contact

For any questions about this privacy policy or our data practices:

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