Behavior analytics & A/B testing for 
WordPress · 
WooCommerce
Heatmaps, recordings, funnels, forms and errors — recorded on your own WordPress server. Smart Insights ranks what to fix; A/B testing proves it works.
From WordPress.org · Free & open source · Pro free for 6 months · No credit card
Admin in 6 languages · Multisite ready
Smart Insightsscores every friction signal, ranks what to fix firstProblem: “Pay now” is below the foldFixed · conversions +62%WordPressWooCommerceA/B test runningPage updated
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WP DSGVO ToolsConsent choices from all major GDPR & cookie plugins are detected and respected automatically. No configuration — it just works.
… and every other major optimizer, theme, builder and consent plugin. If it runs on WordPress, it runs with Opti-Behavior.
Ready to see your own numbers?
Free · 2-minute setup · No credit card
Most sites don’t need more visitors. They need to know why the ones they already pay for leave.
Seven in ten carts are abandoned, and that rate hasn’t moved in five years. Forms, signups and affiliate clicks leak the same way. Traffic costs 46% more per session than a year ago — buying more of it is the wrong lever.
Google Analytics and WooCommerce show the drop at step 2. Not the button below the fold, the rage clicks on a dead element, or which of twenty issues is costing you the most.
External heatmaps ship your visitors’ data to someone else’s servers, go blind on the 35–45% of European visitors who reject cookies, and stop at the diagnosis. Meanwhile yesterday’s plugin update broke a button on mobile, and nobody noticed.
Opti-Behavior closes the loop inside WordPress — capture, insight, fix, proof. See how it works ↑
Every analytics plugin says it’s lightweight. Here is what ours actually costs, measured on a live WordPress site with every module on.
Heavy payloads — recordings, raw heatmap events — never enter MySQL. Your posts, options and buffer pool stay untouched. Per session: ≈3.7 KB in the database, ≈10.3 KB in files.
Seven tools collect the signals, Smart Insights decides what to fix, A/B testing proves it. Click a tool to follow the story.
Visitors keep clicking the product photo. It isn’t a link. The real button sits below the fold.The mouse hovers over the price and the shipping line for seconds — hesitation you can see.Attention piles up on the description, not on the offer. They read; they don’t decide.Only 22% ever reach the button. The page is long; the decision point is at the bottom.
Desktop and mobile views, per page, all stored on your server.
See exactly where users click, move, focus, and scroll — on every page. Separate desktop and mobile views. Advanced filtering. All data stays on your server.
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Mobile, 3 pm. “Add to cart” works. “Buy now” doesn’t — four taps, nothing, gone. You watch it happen, click by click.
Watch real user sessions in full HD. Every click, scroll, hesitation, and tab change captured. Jump to any moment instantly — no more wasted time scrubbing through recordings.
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Sales are down and every report says “conversion 1.4%”. Which step is the leak?
Build unlimited multi-step funnels to track exactly where visitors drop off. Visual dropout analysis at every step — with percentage, abandoned count, and device breakdown.
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Compare two funnel variants side by side — same steps, different pages. Identify which version converts better with statistical confidence.
Automatic funnel built from your WooCommerce checkout flow — product page → cart → checkout → payment → confirmation — with revenue lost per step.
Half your leads type their name and email, hit “Company VAT number” and close the tab.
Track every form interaction at the field level. Drop-off funnels, time per field, error detection, and session replay for every form submission — all self-hosted, all GDPR compliant.
A plugin update at 9 am breaks “Add to cart” on mobile. Your customers notice. You don’t.
5 monitoring tools in one dashboard — JS Errors, Friction Events, Core Web Vitals, Performance Scoring, and Broken Link Detection. Know everything that breaks before your users do.
Where do visitors actually go? Half of the home-page traffic goes nowhere. The cart fills from product and pricing — and 39% still leave before paying.
Visualize how users navigate your site with Sankey flow diagrams. Discover top paths, analyze entry and exit pages, group similar URLs, and convert any discovered path into a funnel in one click.
Traffic triples at 4 pm. From where? By the time the daily report arrives, the wave is gone.
16 intelligent widgets — all updating live on YOUR server. Every visit, click, and session analyzed in real-time. Spam and bot traffic auto-excluded from every report. Visitor behavior data never leaves your server.
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Open recordings filtered to this page and review the first failed interactions.
Not a list of twenty problems. One insight: what broke, for whom, what it costs, and the exact report to open next.
Turn self-hosted behavior data into a prioritized CRO briefing inside WordPress. Smart Insights reviews engagement, friction, funnels, forms, errors, recordings and experiments, then points your team toward the next action without exporting visitor data to a third-party analytics platform.
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Same traffic, two pages. B adds a product image, real reviews and a button you don’t have to scroll to. The numbers decide, not the meeting.
Launch self-hosted WordPress experiments without external A/B testing SaaS. Test page variants, visual edits, conversion goals and WooCommerce revenue while every visitor assignment and conversion stays on your server.
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Thresholds, retention, reports, storage, cleanup, every module — one screen. Change a number, hit save. No code, no ticket, no SaaS support chat.
10 dedicated settings pages — fine-tune every aspect of your analytics, privacy, storage, scheduling, and data management. Full control, always on your server.
The rows that decide it are at the top. Feature parity is table stakes; where your data lives, what it costs to run and whether you can act on it are not.
| Opti-Behavior | Hotjar | Microsoft Clarity | Matomo | |
|---|---|---|---|---|
| Data stays on your server | ✓ | ✗ | ✗ Microsoft servers* | ✓ |
| Cookieless · no consent gap | ✓ | ✗ | ✗ | Partial |
| Unlimited sessions, no sampling | ✓ | ✗ session tiers | ✓ | ✓ |
| Native WordPress · no external account | ✓ | ✗ | ✗ | ✗ separate install |
| Smart Insights · what to fix first | ✓ | ✗ | Partial · AI summaries | ✗ |
| A/B testing inside WordPress | ✓ | ✗ | ✗ | Paid add-on |
| Heatmaps · recordings · funnels | ✓ Free + Pro | Paid | ✓ | Paid add-ons |
| Form analytics | ✓ Pro | Paid | ✗ | Paid add-on |
| Error & Core Web Vitals tracking | ✓ Pro | ✗ | Partial · JS errors | ✗ |
| User journeys · friction · broken links | ✓ Pro | ✗ | Partial | ✗ |
| Free trial | 6 Months Free | 15 days | Free forever* | 30 days |
| Price, flat | €89 | Per-session tiers | $0* | €149–999/yr add-ons |
* Clarity is free; Microsoft acts as an independent data controller and may use behavioral data for advertising, and collection is limited in the EU without consent. Competitor plans change often — checked September 2026.
Every plan includes unlimited sessions, unlimited heatmaps, unlimited funnels, and self-hosted Smart Insights. One flat price. No per-session tiers, no sampling, no seat fees. Powered by our Hybrid Storage engine.
Perfect to get started
What’s included
Everything to optimize 1 site
Everything in Free, plus
5 client sites, direct line to the founder
What you get today
Coming Q4 2026 — included in your license
Run analytics as a service for 10 clients
What you get today
Coming Q4 2026 — included in your license
Not sure which plan fits?
1 site → Pro ·
2-5 client sites → Business ·
6+ client sites → Agency
Have a question? Open the support portal →
Compare every plan on the full pricing page →
Every paid plan comes with a 30-day money-back guarantee. Try Opti-Behavior on your WordPress site — if it doesn’t pay for itself, you get every euro back. No questions, no friction.
Live public plugin-directory proof. Real installs, real reviews, no fake social proof.
“Honestly didn’t expect much when I installed this.
There are so many analytics plugins that promise everything and deliver nothing. Been using it for 3 days now. The thing that actually surprised me was the form analytics. I’ve never seen a WordPress plugin that shows you exactly how people interact with each field, how long they stay on it, where they stop and leave. Found a real issue on my contact form in like 20 minutes. One field was killing my submissions and I had no idea. Everything runs on my own server which was important to me. Not a fan of sending my visitors’ data to Microsoft or whoever. Still waiting for the WooCommerce features they mentioned. That’s the main reason I’ll be sticking around. If that works half as well as the form analytics, it’ll be worth it.”
Read review on WordPress.org →“I got to test the Pro plan for free and honestly… I’m blown away!
😄Opti Behavior is a real all-in-one beast for understanding your website traffic. It shows you exactly how people are moving around your site and, most importantly, what you actually need to optimize to make things better.”
Read review on WordPress.org →“I installed Opti-Behavior on one of my WordPress sites because I wanted to understand why people were leaving a page that I thought was clear.
After checking the heatmap and scroll data, I noticed that visitors were not really reaching the section I expected them to see, and some clicks were happening in places I didn’t expect. The setup was not complicated, and I liked that I could see everything directly inside WordPress instead of opening another platform. For me, the most useful part is that it shows behavior in a visual way, not just numbers. It helped me make a few small changes to the layout and move an important button higher on the page. I’m still testing it, but so far it feels practical and useful, especially for improving pages based on real visitor behavior instead of just guessing.”
Read review on WordPress.org →“I’ve tested many analytics plugins, and Opti-Behavior is one of the most impressive.
It brings a clean, native WordPress analytics experience without unnecessary complexity.The developer is also amazing & very responsive, open to feedback, and genuinely cares about users. I suggested a few features for the free version, and some of them were actually added. That level of support is rare. Highly recommended.”
Read review on WordPress.org →“J’ai installé opti-behavior depuis 3 mois et j’ai vraiment changé mon avis à propos de la notion d’analytics classique…
…par rapport aux visites et au comportement des utilisateurs. Je suis surpris, pendant cette période, par certains comportements étranges de mes visiteurs sur la page de Opt-in . Avec les heatmaps, j’ai compris que le formulaire était complexe et que je perdais beaucoup de personnes.J’ai aussi profité du module A/B testing et j’arrive à optimiser mon CRO et à collecter beaucoup de leads pour ma liste marketing. Mon site collecte environ 30K visiteurs par mois pour le moment et je n’ai pas constaté d’impact sur mon hosting.Jusqu’à là, le produit est solide. À voir après 1 an d’utilisation.”
Read review on WordPress.org →Already using Opti-Behavior? Share your honest experience on WordPress.org — it helps thousands of users find a privacy-first analytics solution.
Join WordPress site owners who stopped paying monthly fees, stopped sharing their data, and started making better decisions.
Free forever · Pro Trial: 6 months FREE · Paid plans from €0.24/day · 30-day money-back guarantee · Works with any theme
