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WP OptiUser
iconOpti-Behavior
made by OptiUser

Solution for wp mark whitefreelancers and CRO consultants

Start every CRO audit on the page that costs the most

Smart Insights ranks the problems of a WordPress site by impact. You start where it matters and hand the client a clear report.

Download the free plugin Open the live demo →
105

visitors at risk on the top item. The briefing puts the biggest leak first.

Do this

Start with the top row of the briefing.

105

visitors dropped out of one funnel. Impact is counted in visitors, not percentages.

Fix

Open the report the card points to, then mark the status.

72

visitors lost versus your site average, explained by four measured causes.

Fix

Open the recordings filtered to this page and review the first failed interactions.

52.8%

exit rate for new visitors, against 30.0% for everyone else. One segment carries it.

Fix

Open journeys and recordings filtered to that segment.

Filter every insight by
  • Period
  • Status
  • Severity
  • Category
  • Entity type
  • Confidence
Example data
wp mark white
5.0 Rated on WordPress.org
wp mark white
Built for WordPressInstalled on the client’s own site
Self-hosted: recordings and analytics are stored on your own server.Native WordPress · no cookies required

Sounds familiar?

01

Hours of heatmaps before you know where to look.

02

The client wants a list of fixes, not a dashboard.

03

You need proof that your changes worked.

Opti-Behavior behavior opportunity cards for Funnel Drop-off Detected and Segment Anomaly Detection with business impact, a lifecycle from Detected to Verified, confidence, priority score, a next action and an Open this funnel report button
Free: page-level problems ranked by visitors lost. Funnels, checkout, forms and segments: Pro.

Smart Insights FREE PRO

Problems ranked by impact

Smart Insights reads the site’s data and ranks what it finds by impact, so the first hour of the audit goes to the page that loses the most visitors.

See the Smart Insights feature →

Page X-Ray: pages ranked from the one to fix first to the healthiestPRO
Pro: pages ranked from the one to fix first. Demo store data.

Page X-Ray PRO

One page, fully audited

Page X-Ray puts clicks, scroll, errors and form drop-off of one page in one report.

See the Reports feature →

Opti-Behavior A/B test results for the Scroll Depth goal with total visitors, test duration, best conversion rate, a 24.1 percent statistical significance ring, control and variant rates with confidence intervals and p-value, a Bayesian analysis and a conversion rate over time chart
Free: rates, confidence intervals and p-value for each variant. Pro adds the Bayesian view.

A/B Testing FREE PRO

Prove the fix

Run an A/B test on the change and read the result on real traffic.

See the A/B Testing feature →

The plan that fits

Free: Smart Insights and the short site report. Pro: Page X-Ray and the full report. Working for several clients? Business and Agency add the client name on every report.

Compare the plans →

Run your first audit

Download the free plugin
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