Expert WordPress behavior analytics, privacy, conversion optimization and Opti-Behavior product education.
Many WordPress sites show a cookie banner but still track visitors before they say yes. Here is how cookie consent should work with your analytics, step by step.
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People who reach your checkout already want to buy. When they leave, something small is usually in the way. Here is how to find it on WooCommerce, and...
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You planned a path for your visitors. They took another one. User journey analytics shows the paths people really take, and where they get lost.
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A plugin update breaks a button on Safari. Nobody tells you. Visitors just leave. Here is how WordPress error tracking catches those problems before they cost you.
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Behind every A/B test are three simple ideas: split visitors fairly, show each one the same version, and wait for enough data. Here is how it works on...
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A WooCommerce store is full of personal data: names, addresses, orders. Here is how to run it, and measure it, in a GDPR-friendly way, step by step.
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Learn how pre-form analytics reveals hesitation, refills, validation pain, field drop-off, and abandonment before visitors click submit on WordPress forms.
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What cookieless tracking really means, how a site can count visitors without a cookie, and what you give up in exchange. Explained without jargon.
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A practical guide to mouse heatmaps, scroll heatmaps, click maps, and attention analysis for WordPress landing pages, product pages, and content layouts.
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A plain-English comparison of 8 ways to add heatmaps to WordPress: what each one shows, where your data goes, and what it costs.
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Clarity is free and useful, but it records your visitors in Microsoft's cloud. Here is what that means for GDPR, what you must set up, and when an...
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Your form gets views but few submissions. WordPress form analytics shows the exact field where people give up, so you know what to change.
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