User intent scoring rates how engaged each session is, on a low / medium / high scale. This helps you separate browsers from buyers. This article explains the scoring.
What drives the score #
Intent is derived from behavioral signals within a session, such as pages viewed, scroll depth, time on page, and interaction with key elements. Stronger engagement raises the score.
- Low – quick, shallow visits with little interaction.
- Medium – moderate engagement across a visit.
- High – deep, sustained engagement signalling strong interest.
Where to read it #
Open WP Admin ? Opti-Behavior ? Dashboard and find the User Intent widget for the distribution across the selected range.
Expected result #
Most sites see a large low-intent share and a smaller high-intent group; the high group is your best audience for conversion work.
FAQ #
Can I filter reports by intent? #
Intent surfaces on the dashboard widget; deeper per-session intent is used across Smart Insights and recordings.
