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Friction events: rage, dead and error clicks

1 min read

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Friction Events list with type (error click, dead click, rage click), verdict (probable code bug, needs review, visitor behavior), target, pages, signal, time and context
Errors Tracking → Friction Events.
TypeWhat happened
Rage clickSeveral fast clicks on the same spot
Dead clickA click on something that looks clickable and does nothing
Error clickA click followed by a script error
VerdictMeaning
Probable code bugClicks on this element triggered a captured error
Needs reviewCould be a bug or the network (ad blockers, offline)
Visitor behaviorNormal behaviour such as impatient clicking

Details #

Friction group expanded: verdict with sessions, clicks blocked by an overlay, clicks on interactive elements, clicked elements and per-page breakdown
Breakdown: verdict, clicked elements and pages.
Friction Event Details: type, verdict, page, URL, target, element text, selector, XPath, view element on page, click count, interactive target, covered by overlay, after-click outcome, position, viewport, browser, device, time
One event in detail, with a button to see the element on the page.

Details include the selector, whether the target was interactive, whether an overlay covered it, what happened after the click, the viewport, browser and device. View element on page highlights it on the live page.

How to act #

  • Covered by overlay → a popup, cookie banner or sticky bar is on top of the button.
  • Not interactive → make it a link or change its look.
  • Probable code bug → open the error and fix the script.

Since 1.9.2, rage clicks are measured per 100 visits in Smart Insights, so busy sites are not flooded with cards.

Expected result #

You find the elements that frustrate visitors, with the reason.

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