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Audience targeting and scheduling

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Pro feature. Audience targeting and scheduling needs Opti-Behavior Pro. Start the 6-month free trial.

Audience targeting #

Define who enters the test. Groups are combined with OR; rules inside a group with AND. Example: (mobile AND from Google) OR (returning visitor). Visitors outside the audience see the original page and are not counted.

Test schedule #

SettingUse
Start / end date and timeRun a test during a campaign only
Active daysExclude weekends, for example
Active hours start / endOnly during opening hours
Time zoneThe zone used for dates and hours

Leave the schedule empty for an always-on test.

Examples #

GoalTargeting / schedule
Test a mobile-only layoutGroup 1: device = mobile
Test an offer for ad trafficGroup 1: UTM source = google AND medium = cpc
Weekend promotionActive days Saturday–Sunday, time zone of your shop
Business hours chat buttonActive hours 09:00–18:00

Tips #

  • Every rule reduces traffic: expect longer tests.
  • Set the time zone of your audience, not of your server.
  • Results only count visitors inside the audience, so compare them with care to site-wide numbers.

Expected result #

Only targeted visitors, at the scheduled times, enter the test.

FAQ #

Why so few impressions? #

Narrow targeting and schedules reduce traffic; tests take longer to conclude.

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