Table of Contents
Free. Shop counting keeps totals per day and per product. It stores no order number, no customer, no e-mail address, no postal address and no coupon code.
What is counted #
Product views, adds to cart, removals from the cart, checkout starts, coupons, failed payments and paid orders, per day and per product. A coupon is counted as an event; its code is not stored.
In each privacy mode #
- Cookieless mode: daily totals only, no sessions. The Shop screen says so above the tiles (“Cookieless mode · Daily totals only (no sessions)”).
- Full Tracking mode: the same counters. Pro: shop events (add to cart, checkout, payment failure) also show in recordings, only with the visitor’s consent.
How long it is kept #
Shop counters are kept as long as the raw data: see the Data retention setting.
Turn it off #
Opti-Behavior → Settings → Traffic & Behavior → Shop events: untick “Count shop events”, then Save.
Expected result #
You know which shop figures your site keeps, in your privacy mode, and for how long.
FAQ #
Do I still need a cookie banner? #
This depends on your site, your other tools and your country. Read the privacy mode article and ask your own adviser.
