Opti-Behavior builds every experiment through six guided steps. This article walks through each.

The six steps #

1. Type – choose Page Split, Element, or WooCommerce.
2. Target – select the page or content to test.
3. Variants – define the control and one or more variants.
4. Goals – pick the conversion goal(s) that define a win.
5. Settings – set confidence level, traffic split, sample size, and duration.
6. Review – confirm the configuration and launch.

Expected result #

After Review, the test starts serving variants to visitors and collecting results.

FAQ #

Can I edit a test after launch? #

Some settings are locked once data collection starts to keep results valid; you can stop and archive a test.

Related articles #

• A/B Testing overview: the 3 test types
• Conversion goals reference
• Statistical settings explained