A/B Testing
Run split tests and compare variant performance.
- A/B Testing overview: the 3 test types
- The 6-step experiment builder walkthrough
- Conversion goals reference
- Statistical settings explained
- How visitor bucketing works
- Reading results: Bayesian analysis and winners
- The visual editor for Element tests
- Audience targeting and test scheduling
- WooCommerce product tests
- Revenue attribution: revenue, AOV, and RPV
- The multi-goal Decision Engine
- Applying, stopping and archiving a test
- Troubleshooting: variants not showing
