A/B Testing
A/B Testing overview: the 3 test types
Last Updated: July 19, 2026Meet the three Opti-Behavior A/B test types — Page Split, Element and WooCommerce — and learn how to choose the right one for your experiment.
The 6-step experiment builder walkthrough
Last Updated: July 19, 2026Walk through the Opti-Behavior A/B experiment builder step by step: Type, Target, Variants, Goals, Settings and Review, to set up your first test.
Conversion goals reference
Last Updated: July 19, 2026A full reference for Opti-Behavior A/B conversion goals: click, page visit, form submit, scroll depth, time on page, revenue and bounce rate.
Statistical settings explained
Last Updated: July 19, 2026Configure Opti-Behavior A/B statistical settings: confidence level, traffic percentage, minimum sample size and minimum test duration explained.
How visitor bucketing works
Last Updated: July 19, 2026Understand how Opti-Behavior assigns visitors to A/B variants consistently, so every visitor keeps seeing the same version for the whole life of the test.
Reading results: Bayesian analysis and winners
Last Updated: July 19, 2026Read Opti-Behavior A/B results with confidence: the Bayesian analysis, the winner indicators and how to safely apply the winning variant to your live site.
The visual editor for Element tests
Last Updated: July 19, 2026Use the Opti-Behavior Pro visual editor to change page content point-and-click for Element A/B tests, with no code and changes stored as a diff.
Audience targeting and test scheduling
Last Updated: July 19, 2026Target Opti-Behavior A/B tests to specific audiences and schedule exact start and end dates with Pro, so each test reaches the right people.
WooCommerce product tests
Last Updated: July 19, 2026Run Opti-Behavior Pro WooCommerce A/B tests on product titles, images, descriptions, prices and add-to-cart text to find the variant that lifts your sales.
Revenue attribution: revenue, AOV, and RPV
Last Updated: July 19, 2026Measure Opti-Behavior Pro A/B tests on revenue, average order value and revenue-per-visitor goals, judging WooCommerce tests on real money earned.
The multi-goal Decision Engine
Last Updated: July 19, 2026Use the Opti-Behavior Pro Decision Engine to weight several A/B goals by priority into one composite score that picks a winner for multi-goal tests.
Applying, stopping and archiving a test
Last Updated: July 19, 2026Manage the full Opti-Behavior A/B test lifecycle: apply a winning variant to your live site, stop a running test and archive completed ones.
Troubleshooting: variants not showing
Last Updated: July 19, 2026Fix common Opti-Behavior A/B problems: variants not displaying to visitors and cache interference that breaks test delivery, with a step-by-step guide.
