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Revenue attribution ties experiment results to money, not just clicks. This article explains the revenue goals.

Revenue goals #

• Revenue – total revenue generated by each variant.
• Average order value (AOV) – average value per order.
• Revenue per visitor (RPV) – revenue divided by visitors entered.

Steps #

1. In a WooCommerce or Element test, choose a revenue goal on the Goals step.
2. Launch the test and let orders accumulate.
3. Compare variants by revenue, AOV, or RPV.

Expected result #

You pick the variant that makes the most money, not just the most clicks.

FAQ #

Why use RPV over conversion rate? #

RPV balances conversion volume and order value, giving a truer business winner.

Related articles #

• Conversion goals reference
• WooCommerce product tests
• The multi-goal Decision Engine