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Watch recordings of funnel drop-offs

1 min read

Pro feature. Drop-off replays need Opti-Behavior Pro. Start the 6-month free trial.

Numbers tell you where visitors leave a funnel. Recordings show why.

Funnel step with a red play button and the tooltip Watch replays of visitors who did not reach this step
The red play button on a step.

Steps #

  1. Open the funnel in Opti-Behavior → Funnels.
  2. Click the red play button on the step with the biggest drop.
  3. The Recordings page opens filtered on visitors who entered the funnel and did not reach that step.
  4. Watch 5 to 10 replays and note what repeats.

What to look for #

  • Hesitation on the price or shipping line.
  • Clicks on something that does not respond (rage or dead clicks).
  • A form error or a script error.
  • Leaving to compare (new tab), or a coupon field that sends them away.

Example #

A checkout step loses 60% of mobile visitors. Five replays show the same thing: the coupon field opens the keyboard and hides the Pay button. Moving the coupon field below the button is the test to run.

Expected result #

You can name the reason behind the drop and test a fix.

FAQ #

No replay is listed. #

Recordings must be enabled and consented; some drops happen before recording starts.

Yes: a Funnel Drop-off card opens the same filtered recordings.

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