Conversion Funnels
Funnels overview and how drop-off is calculated
Last Updated: July 19, 2026Learn what conversion funnels are in Opti-Behavior and how drop-off between steps is calculated, so you can pinpoint exactly where visitors leave.
How to create a funnel step by step
Last Updated: July 19, 2026Build a conversion funnel in Opti-Behavior step by step: add ordered stages with URL matching rules, then read the drop-off percentage between each step.
The 6 URL matching rules explained
Last Updated: July 19, 2026Opti-Behavior funnel steps support six URL matching rules — Any Page, Exact URL, Contains, Starts With, Ends With and Regex — each explained with examples.
Reordering, editing and deleting funnel steps
Last Updated: July 19, 2026Manage your Opti-Behavior funnel over time: reorder, edit and delete steps so the funnel keeps matching your real conversion path as your site changes.
Creating a funnel from a User Journey path
Last Updated: July 19, 2026Turn a discovered User Journey path into a conversion funnel in Opti-Behavior with a single click, then measure the drop-off between each step.
Watching recordings of visitors who dropped at a step
Last Updated: July 19, 2026With Opti-Behavior Pro, watch session recordings of the exact visitors who dropped off at a funnel step to see first-hand why they abandoned the path.
Funnel filters: date range, device, country, referrer
Last Updated: July 19, 2026Segment your Opti-Behavior funnel by date range, device, country and referrer to compare how different audiences move through and convert on your path.
Funnel examples: checkout, lead-gen, and content
Last Updated: July 19, 2026Practical Opti-Behavior funnel examples for WooCommerce checkout, lead generation and content journeys, including the exact URL matching rules to use.
