Opti-Behavior records referrers and UTM campaign parameters so you can attribute traffic to sources and campaigns. This article covers both.
Referrers #
The Referrers widget on WP Admin ? Opti-Behavior ? Dashboard lists the external sites that sent visitors, with counts for the selected range.
UTM parameters #
When a link includes UTM parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content), Opti-Behavior captures them and attributes the session to that campaign.
- Tag your campaign links with UTM parameters.
- Drive traffic to the tagged URLs.
- Review attributed sessions in the dashboard source reporting.
Expected result #
Campaign visits are grouped by source and campaign instead of appearing as direct or unknown traffic.
FAQ #
Which UTM fields are supported? #
The five standard UTM parameters are captured.
Are UTM values personal data? #
No, they describe the campaign, not the person.
