Table of Contents
Above each funnel chart, three filters change the view without changing the funnel.
| Filter | Options | Use it to |
|---|---|---|
| Period | 7 days, 30 days, 90 days, custom range | Compare before and after a change |
| Devices | All, desktop, mobile, tablet | Find a mobile-only checkout problem |
| Countries | All or chosen countries (searchable) | Spot shipping, language or payment issues |
Keep Exclude Spam on (top right of Funnels) so bots do not inflate entries.
A quick diagnosis #
- Look at the funnel on all devices, 30 days.
- Switch to mobile, then desktop: is one much worse at a step?
- Filter the worst country: payment methods, shipping costs and language often explain it.
Example #
| View | Cart → Checkout | Checkout → Order |
|---|---|---|
| All devices | 56% | 54% |
| Desktop | 68% | 70% |
| Mobile | 41% | 35% |
Mobile loses far more at checkout: watch mobile recordings of the checkout step and check payment buttons on small screens.
Expected result #
You know which audience causes the biggest drop.
FAQ #
Filters reset when I reload. #
They apply to the view only.
Can I filter by traffic source? #
Use Smart Insights’ segment split or User Journeys filters for sources and campaigns.
