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| KPI | Definition | Watch for |
|---|---|---|
| Form views | Visits where the form was shown | A drop means less traffic to the form page |
| Submissions | Successful submits | Compare with leads in your CRM |
| Conversion rate | Submissions ÷ views | Contact forms often 5–15%; checkout much higher |
| Avg completion time | Time from first interaction to submit | Very long = too many or unclear fields |
| Abandonments | Visitors who started and left | The Field Analysis tells you where |
Each card compares the period with the previous one. Use the filters (device, browser, country, source) to find the audience with the lowest conversion.
Example #
A site shows 408 form views, 39 submissions (9.6%), average completion 1 minute and 369 abandonments. The login form alone has 384 views and 4.9%: it is displayed on many pages to visitors who do not intend to log in. Excluding it, the real lead forms convert much better – filter or look at forms one by one before drawing conclusions.
Expected result #
You know which form deserves attention first.
FAQ #
Why is a login form so low? #
Login forms are shown on many pages to visitors who do not intend to log in.
The dashboard stayed on “Loading” on my big site. #
Fixed in 1.9.2: the forms list no longer reads every recording.
