Opti-Behavior is a self-hosted behavior analytics suite for WordPress. It combines heatmaps, session recordings, funnels, A/B testing, and AI-style recommendations in one plugin, and stores every byte of data on your own server. This article explains what the plugin does, its nine modules, and which features are Free versus Pro.
Who this is for #
You need this overview if you are evaluating Opti-Behavior, or if you have just installed it and want to understand how the pieces fit together before configuring anything.
The nine modules #
Opti-Behavior groups its features into nine modules, each with its own admin page under WP Admin → Opti-Behavior.
1. Real-Time Analytics Dashboard (Free) #
Live sessions, visitors, pageviews, traffic sources, and traffic-quality classification (human, bot, spam). This is the landing page of the plugin.
2. Heatmaps (Free + Pro) #
Click heatmaps are Free. Move, Attention, and Scroll heatmaps require Pro.
3. Conversion Funnels (Free) #
Build multi-step funnels and see where visitors drop off. Watching the recordings of visitors who dropped is a Pro add-on.
4. A/B Testing (Free + Pro) #
The core split-testing engine is Free. Pro adds the visual editor, WooCommerce product tests, audience targeting, scheduling, and the multi-goal Decision Engine.
5. Smart Insights (Free + Pro) #
Prioritized recommendations generated on your server. Free ships six signals; Pro adds twenty-six more.
6. Session Recordings (Pro) #
Replay real visitor sessions with privacy masking and encrypted storage.
7. Form Analytics (Pro) #
Automatic form detection, field drop-off funnels, and completion metrics.
8. User Journey Analytics (Pro) #
Sankey diagrams of the paths visitors take through your site.
9. Errors & Performance (Pro) #
JavaScript error tracking, friction detection, Core Web Vitals, and broken-link detection.
Free vs Pro at a glance #
| Module | Free | Pro |
|---|---|---|
| Analytics Dashboard | Yes | Yes |
| Heatmaps | Click only | Move, Attention, Scroll |
| Conversion Funnels | Yes | + drop-off recordings |
| A/B Testing | Core engine | + visual editor, WooCommerce, targeting, Decision Engine |
| Smart Insights | 6 signals | 26 signals |
| Session Recordings | — | Yes |
| Form Analytics | — | Yes |
| User Journey Analytics | — | Yes |
| Errors & Performance | — | Yes |
All data stays on your WordPress server in every plan. Nothing is sent to a third-party analytics cloud.
Expected result #
After reading this you should be able to name the nine modules and know which require Opti-Behavior Pro.
FAQ #
Is Opti-Behavior really self-hosted? #
Yes. All tracking data is stored in your WordPress database and the plugin’s file storage. No visitor data leaves your server.
Do I need Pro to get started? #
No. The Free plugin includes the dashboard, click heatmaps, funnels, core A/B testing, and six Smart Insights signals.
