Moving from Hotjar, Microsoft Clarity or Matomo to Opti-Behavior is mostly a matter of learning the equivalent feature names. The biggest difference is that Opti-Behavior is fully self-hosted: your visitor data stays in your own WordPress database and uploads folder, and nothing is sent to a third party.
Feature mapping #
| Other tool | Opti-Behavior equivalent |
|---|---|
| Hotjar Heatmaps | Heatmaps (Click free; Move, Attention, Scroll in Pro) |
| Hotjar / Clarity Recordings | Session Recordings (Pro) |
| Hotjar Funnels | Conversion Funnels |
| Clarity Rage/Dead clicks | Friction events in Errors & Performance (Pro) |
| Matomo / GA dashboards | Real-Time Analytics Dashboard |
| Matomo Behaviour flow | User Journey Analytics (Pro) |
| Any tool’s A/B testing | A/B Testing |
Steps to migrate #
- Install and verify Opti-Behavior tracking; see First 10 minutes.
- Recreate your key heatmaps and funnels for the pages you monitored in the old tool.
- Choose a privacy mode that matches your policy; see Anonymous Mode vs Full Tracking.
- Run both tools in parallel for a short period, then remove the old script.
Expected result #
Your core reports exist in Opti-Behavior, and all new data is collected on your own server.
What does not transfer #
- Historical data: past recordings and heatmaps from other tools cannot be imported; data collection starts fresh.
- Cloud-only features: anything that depended on the other vendor’s cloud is replaced by Opti-Behavior’s self-hosted equivalent.
FAQ #
Can I import my old Hotjar recordings? #
No. Recordings are proprietary to each tool; Opti-Behavior starts collecting its own.
Is Opti-Behavior more privacy-friendly? #
Yes. Data never leaves your server, which simplifies GDPR compliance.
