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Migrating from Hotjar, Clarity or Matomo

1 min read

Other toolOpti-Behavior equivalent
Hotjar / Clarity heatmapsHeatmaps (Click free; Move, Attention, Scroll Pro)
Hotjar / Clarity recordingsSession Recordings (Pro)
Clarity rage and dead clicksFriction events (Pro)
Hotjar funnelsFunnels + suggested funnels
Matomo / GA dashboardsTraffic dashboard
Matomo behaviour flowUser Journeys (Pro)
Clarity insightsSmart Insights + Page X-Ray

Steps #

  1. Install Opti-Behavior and verify tracking.
  2. Accept the suggested funnels; check heatmaps of your key pages.
  3. Choose your privacy mode.
  4. Run both tools a week, compare, then remove the old script (one less third-party request, often a consent category less).

What does not transfer #

  • Historical recordings and heatmaps cannot be imported; collection starts fresh.
  • Data now stays on your server instead of a vendor cloud.

What you gain #

  • No sampling or monthly session caps: every visit is recorded.
  • Data stays on your server – no third-party processor for analytics.
  • Anonymous Mode can run without a consent banner.
  • Everything in one plugin: heatmaps, recordings, funnels, errors, forms, A/B tests and Smart Insights.

Recreate your setup #

You hadDo this in Opti-Behavior
Heatmaps on chosen URLsNothing – every page gets a heatmap automatically
FunnelsAccept suggested funnels or rebuild with URL rules
Recording filtersSave them as filter sets
Goals (Matomo)Funnels and A/B goals
Excluded IPsSettings → Traffic & Behavior → Excluded IPs

FAQ #

Can I import old data? #

No. Recordings and heatmaps are proprietary to each tool; collection starts fresh.

Running both tools side by side #

  • Numbers will not match exactly: tools count sessions, bots and consent differently.
  • Compare trends (up or down), not absolute values.
  • Remove the old script once your key reports exist in Opti-Behavior, then update your privacy policy and consent categories.

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