Table of Contents
| Action | Effect |
|---|---|
| Pause | Stops showing variants temporarily; resume later |
| Stop Test | Ends the test for good – it cannot be resumed |
| Declare winner | Marks the winning variant (A Winner Has Emerged) |
| Apply Winner Permanently | Writes the winner’s content to the page or product after a review of changes |
| Disable Applied Winner | Reverts an applied winner |
| Duplicate | Copies the test to run a new round |
| Archive | Hides finished tests from the main list |
Apply the winner #
- Open the finished test and click Apply Winner Permanently.
- Review the changes shown for the page or product.
- Confirm: the page (Element test) or product (WooCommerce test) now shows the winner to everyone.
For WooCommerce tests, the full field-by-field comparison needs Pro.
Good practice #
- Apply the winner, then keep an eye on the page’s Evolution (Page X-Ray) for two weeks.
- Archive the test and write down what you learned in its description.
- Duplicate a winning test to try the next idea on the new baseline.
Expected result #
Winning changes live on your site, and finished tests are archived.
FAQ #
Can I restart a stopped test? #
No; duplicate it instead.
Does applying the winner keep the results? #
Yes, results stay in the test.
