This article covers the end of the experiment lifecycle: applying a winner, stopping, and archiving.
Apply a winner #
When a winner is indicated, apply it. For Page Split this registers a redirect to the winning URL; for Element and WooCommerce it permanently applies the winning variant’s changes.
Stop a test #
Stop a running test at any time to halt variant serving and data collection.
Archive a test #
Archive a finished test to keep its results while removing it from the active list.
Steps #
- Open the test in WP Admin ? Opti-Behavior ? A/B Testing.
- Use Apply, Stop, or Archive as needed.
Expected result #
The test moves to the correct state and the winning change goes live when applied.
FAQ #
Can I reverse an applied winner? #
Applying is permanent for the page; keep a backup before applying major changes.
