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Create a funnel from a user journey path

1 min read

User Journeys (Pro) shows the paths visitors really take. Any of them can become a funnel in one click.

Top Paths tab with session depth and duration charts and the list of paths, each with a Funnel button
User Journeys → Top Paths: each path has a Funnel button.

Steps #

  1. Open Opti-Behavior → User Journeys → Top Paths.
  2. Find a path that leads to a goal (for example Home → Shop → Cart → Checkout).
  3. Click Funnel on its row.
  4. The funnel is created with one step per page and filled from your existing sessions.
A funnel Home to Pricing auto-created from a user journey path, with entries, completions, conversion and drop-off
The new funnel says where it came from.

Which path to choose #

  • A path that ends on your goal page (order received, thank you).
  • A popular path that almost reaches the goal – the funnel will show where it breaks.
  • Avoid paths with loops (the same page twice); the funnel would count the step once.

After creating it #

  1. Rename it clearly.
  2. Check each step rule; replace exact URLs with URL Contains if pages have variations.
  3. Open the drop-off replays (Pro) of the weakest step.

Expected result #

A new funnel named after the path (for example “Home → Pricing”) appears in Funnels with its history.

FAQ #

Is this available in the free version? #

User Journeys is Pro; the funnel it creates is a normal funnel you can edit.

Can I edit the steps afterwards? #

Yes, like any funnel.

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