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Smart Insights overview: how recommendations are generated

< 1 min read

Smart Insights reads your analytics and surfaces prioritized, actionable recommendations. All processing happens on your server – no data leaves your site. This article explains how it works.

From signals to recommendations #

  1. Signals – detectors scan your data for patterns (for example, a high-exit page or a bounce spike).
  2. Scoring – each detected signal is scored by severity, confidence, and impact.
  3. Prioritization – insights are ranked so the highest-impact issues surface first.

Where to find it #

Go to WP Admin ? Opti-Behavior ? Insights to review the current recommendations.

Smart Insights list showing recommendation cards ordered by priority, each with its category, confidence, priority score, key metrics and a recommended next action

Expected result #

You see a ranked list of recommendations, each explaining what was detected and why it matters.

FAQ #

Does my data leave the site? #

No. Smart Insights runs locally; no analytics data is sent to external servers.

Related articles #

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