Smart Insights reads your analytics and surfaces prioritized, actionable recommendations. All processing happens on your server – no data leaves your site. This article explains how it works.
From signals to recommendations #
- Signals – detectors scan your data for patterns (for example, a high-exit page or a bounce spike).
- Scoring – each detected signal is scored by severity, confidence, and impact.
- Prioritization – insights are ranked so the highest-impact issues surface first.
Where to find it #
Go to WP Admin ? Opti-Behavior ? Insights to review the current recommendations.

Expected result #
You see a ranked list of recommendations, each explaining what was detected and why it matters.
FAQ #
Does my data leave the site? #
No. Smart Insights runs locally; no analytics data is sent to external servers.