A goal defines what counts as a conversion in an experiment. Opti-Behavior offers seven. This article documents each.
Goal types #
| Goal | Counts a conversion when |
|---|---|
| Click | A visitor clicks an element matching your CSS selector. |
| Page Visit | A visitor reaches a target page. |
| Form Submit | A visitor submits a form. |
| Scroll Depth | A visitor scrolls to a set depth. |
| Time on Page | A visitor stays for a set time. |
| Revenue (Pro) | A visitor generates revenue (WooCommerce). |
| Bounce Rate | A visitor does not bounce off the page. |
Expected result #
Your chosen goal determines the conversion metric used to pick a winner.
FAQ #
Can a test use more than one goal? #
Yes. With Pro, the Decision Engine combines multiple goals into a composite winner score.
