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Heatmaps overview: the four types

< 1 min read

Heatmaps visualize how visitors interact with a page. Opti-Behavior offers four types. This article explains each and which plan it needs.

The four types #

  • Click heatmap (Free) – where visitors click on a page.
  • Move heatmap (Pro) – where visitors move the cursor, a proxy for attention.
  • Attention heatmap (Pro) – which areas hold attention longest.
  • Scroll heatmap (Pro) – how far down the page visitors scroll.

Pro feature. This capability requires Opti-Behavior Pro. Start the 6-month free trial to unlock it.

Where to find them #

Go to WP Admin ? Opti-Behavior ? Heatmaps. Click heatmaps are available on the free plan; Move, Attention, and Scroll appear when Pro is active.

Opti-Behavior Heatmaps page listing tracked pages with interactions, sessions and desktop/mobile device split

Expected result #

The Heatmaps page lists your captured pages; opening one shows the selected heatmap type overlaid on the page.

FAQ #

Do heatmaps slow the site? #

No. Capture uses the same lightweight async tracking script.

Related articles #

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