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A/B Testing overview: the 3 test types

< 1 min read

A/B testing compares variants of a page or element to find which converts better. Opti-Behavior supports three test types. This article introduces them.

The three test types #

  • Page Split – redirects visitors to different URLs and compares them.
  • Element – modifies page content in place, without changing the URL.
  • WooCommerce – tests product-page elements such as title, image, description, price, and add-to-cart text (Pro).

Where to find it #

Go to WP Admin ? Opti-Behavior ? A/B Testing to create and manage experiments.

The Choose Test Type step of the A/B builder showing the three test types: Page Split, Element, and WooCommerce

Expected result #

You pick a test type that matches your goal: a full-page redirect, an in-place tweak, or a product experiment.

FAQ #

Which type is free? #

Page Split and Element are available on the core plan; WooCommerce product tests and the visual editor require Pro.

Related articles #

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