A/B testing compares variants of a page or element to find which converts better. Opti-Behavior supports three test types. This article introduces them.
The three test types #
- Page Split – redirects visitors to different URLs and compares them.
- Element – modifies page content in place, without changing the URL.
- WooCommerce – tests product-page elements such as title, image, description, price, and add-to-cart text (Pro).
Where to find it #
Go to WP Admin ? Opti-Behavior ? A/B Testing to create and manage experiments.

Expected result #
You pick a test type that matches your goal: a full-page redirect, an in-place tweak, or a product experiment.
FAQ #
Which type is free? #
Page Split and Element are available on the core plan; WooCommerce product tests and the visual editor require Pro.