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When a test has several goals, the Decision Engine combines them into one composite score so you get a single, defensible winner. This article explains it.
How it works #
- Assign priorities or weights to each goal.
- The engine scores each variant across all goals using those weights.
- The composite winner score identifies the best overall variant.
Expected result #
Instead of conflicting per-goal winners, you get one variant that best balances your priorities.
FAQ #
What if goals disagree? #
The weighting decides; give higher priority to the goal that matters most to your business.
