Pro feature. Page X-Ray is part of Opti-Behavior Pro. Start the 6-month free trial.
The page audit checks what a page contains against the checklist of its type (sales page, product, article, contact…). Its checklist score is separate from the health score: the checklist says what is missing, the health score counts what visitors actually suffered. Each check carries a tag (Relevance, Clarity, Value proposition, Anxiety, Distraction) telling you which conversion lever it touches.
Understand #
- Description shown by search engines (70–160 characters).
- Page title between 30 and 65 characters, offer first.
- One main heading (H1).
- One clear goal.
- Offer visible without scrolling.
- Mobile viewport declared.
Buttons #
Each call to action: its kind (buy, sign-up, secondary link), its position on the page, the share of visitors who reach it, its clicks and a verdict. Not the right buttons? Click Choose buttons on the page: the goal, the verdicts and the plan follow your choice.
Behaviour #
For each tenth of the page: share of viewing time, share of visitors still there, clicks and buttons; advice such as “repeat the main button right after this section” or “put the main button before this point”. Where visitors click lists the elements clicked with position and reach, and flags clicks on things that are not links.
Trust #
Content #
Sharing #
Checks og:title, og:description, og:image (1200 × 630) and twitter:card. An SEO plugin such as Yoast or Rank Math sets them per page.
Evolution #
Visits over 90 days with WordPress changes, and the last 14 days against the 14 before. See Did the fix work?.
Funnels of the page #
Expected result #
For any page, you have a list of missing elements and behaviour-based advice, sorted by what visitors actually hit.
FAQ #
The page type is wrong. #
The type comes from reading the page; choose the right buttons to correct the goal.
Does the audit read my live page? #
Yes, once, from your own server, and keeps the result for a few hours.
