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Getting Started

8

What is Opti-Behavior?
How to install the free plugin from WordPress.org
First 10 minutes: verify tracking is working
Understanding the Opti-Behavior admin menu
How the tracking script works
How Hybrid Storage works
System requirements and compatibility
How to explore the live demo before installing

Pro: License, Trial & Updates

6

How to start the 6-month Pro free trial
How to install and activate Opti-Behavior Pro
Managing your license
How Pro updates work
What happens when a license or trial expires
Activating Pro on multiple client sites

Real-Time Analytics Dashboard

8

Dashboard overview: the widgets explained
Sessions, visitors, and pageviews explained
Traffic classification: human, bot, and spam
User intent scoring (low, medium, high)
New vs returning visitors without cookies
UTM and referrer tracking
Exporting dashboard data to CSV
Post & Page Analytics metabox

Heatmaps

10

Heatmaps overview: the four types
How to create your first heatmap
Reading a click heatmap: what the colors mean
Desktop vs mobile heatmap views
Top Clicked Elements
Filtering heatmaps
Downloading a heatmap as an image
Deleting heatmap data
Heatmap settings reference
Troubleshooting: heatmap not displaying

Conversion Funnels

8

Funnels overview and how drop-off is calculated
How to create a funnel step by step
The 6 URL matching rules explained
Reordering, editing and deleting funnel steps
Creating a funnel from a User Journey path
Watching recordings of visitors who dropped at a step
Funnel filters: date range, device, country, referrer
Funnel examples: checkout, lead-gen, and content

A/B Testing

13

A/B Testing overview: the 3 test types
The 6-step experiment builder walkthrough
Conversion goals reference
Statistical settings explained
How visitor bucketing works
Reading results: Bayesian analysis and winners
The visual editor for Element tests
Audience targeting and test scheduling
WooCommerce product tests
Revenue attribution: revenue, AOV, and RPV
The multi-goal Decision Engine
Applying, stopping and archiving a test
Troubleshooting: variants not showing

Smart Insights

9

Smart Insights overview: how recommendations are generated
The weekly CRO briefing explained
Free signals reference
Pro signals catalog
Understanding priority, severity, and confidence
The status workflow: open, reviewed, resolved
Smart Insights filters
Evidence and destination links: jumping to the report
The notification launcher for high-priority issues

Session Recordings (Pro)

9

Session Recordings overview and privacy model
Enabling recordings and configuring max duration
The recordings list: every column explained
The session player: timeline and event markers
Advanced filters: the 20+ criteria reference
Recordings grouped by page
Saving, sharing, downloading and deleting recordings
Privacy masking and session encryption
Troubleshooting: recording not playing

Form Analytics (Pro)

7

Form Analytics overview: automatic form detection
The dashboard tab: form KPIs explained
The field drop-off funnel: find the field that kills conversion
Field-level metrics reference
Watching recordings of form sessions
GDPR and form data: why field values are never captured
Troubleshooting: form not detected

User Journey Analytics (Pro)

6

User Journeys overview: reading a Sankey diagram
Path depth: choosing 3 to 7 steps
Top Paths tab: discovering paths and building a funnel
Entry and Exit analysis
Page Groups: combining URLs into named groups
Journey filters reference

Errors & Performance (Pro)

7

Errors and Performance overview: the 5 monitoring tools
JavaScript error tracking with stack traces
Friction events: rage clicks and dead clicks
Core Web Vitals per page
Performance score (0-100): how it is calculated
Broken link detection (404 and 500)
Error status workflow: open, investigating, resolved

Settings, Privacy & Data

14

Settings overview: map of all settings pages
Privacy and GDPR: Anonymous Mode vs Full Tracking
Consent banner auto-detection
Setting up the built-in consent banner
GDPR compliance guide for site owners
IP anonymization and cookieless tracking
Traffic classification settings
Frontend Stats Bar: enabling and reading it
Scheduled email reports
Storage overview: monitoring database and file usage
Danger Zone: cleanup, reset and auto-cleanup
Changing the admin language
Debug and logging
Uninstalling cleanly: complete data removal

Compatibility & Troubleshooting

8

Cache plugin compatibility guide
Page builder and theme compatibility
WooCommerce compatibility notes
WordPress Multisite setup
Tracking not working: diagnostic checklist
Performance FAQ: does the plugin slow your site?
Migrating from Hotjar, Clarity or Matomo
How to contact support and what to include

Developer Reference

3

Where data is stored: tables and files
Available hooks and filters
GPL license and source availability

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Developer Reference

Developer Reference

Hooks, filters, and technical details for developers.

Where data is stored: tables and files
Available hooks and filters
GPL license and source availability

Monthly product updates, straight from the source.

One email per month with what shipped, what's coming next, and the engineering decisions behind it. No marketing campaigns, no upsells, no third-party tracking.

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No spam. Unsubscribe anytime. Your email stays on our server.

PhD, Hamdi Boukamcha , Founder Optiuser

© 2025-2026 OptiUser

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🇫🇷 Made in Brest, France

Opti-Behavior

The only complete behavioral analytics suite built for WordPress — heatmaps, recordings, funnels, A/B testing — running entirely on your own server.

Need live support? contact@optiuser.com

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