A click heatmap uses color to show click density. This article explains how to read it.
What the colors mean #
- Red / warm – the most-clicked areas.
- Green / yellow – moderate click activity.
- Blue / cool – the least-clicked areas.
How to use it #
- Check that your primary calls to action fall in warm zones.
- Look for clicks on non-clickable elements – a sign of visitor confusion.
- Compare desktop and mobile views for layout differences.
Expected result #
You can tell at a glance which page elements attract clicks and which are ignored.
FAQ #
Why are there clicks on plain text? #
Visitors may expect it to be a link; consider making it one or clarifying the design.
