Table of Contents
Pro feature. Form Analytics is part of Opti-Behavior Pro. Start the 6-month free trial to unlock it.
| Stored | Never stored |
|---|---|
| Which form and field was focused, time, errors, blank, submit or abandon | What visitors type |
| Device, browser, country (Full Tracking) | Passwords, card numbers, emails, messages |
- In Full Tracking, form tracking sends nothing until the visitor accepts the consent banner.
- Detailed data follows your retention settings (365 days by default).
- Recordings of form pages mask all inputs.
Suggested privacy policy text #
“We measure how our forms are used (which fields are filled, skipped or cause errors, and whether the form is sent) to improve them. We do not record what you type. This data is stored on our own server and kept for [retention period].”
Questions auditors ask #
| Question | Answer |
|---|---|
| Is any form content stored? | No, only interactions. |
| Where is the data? | On your WordPress server. |
| Is it shared? | No third party receives it. |
| How long is it kept? | Your retention setting (365 days by default). |
| Can it be disabled? | Yes, deactivate Pro or the module; in Full Tracking nothing is sent without consent. |
Expected result #
You can explain to visitors and auditors that forms are measured, not read.
