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Revenue attribution ties experiment results to money, not just clicks. This article explains the revenue goals.
Revenue goals #
- Revenue – total revenue generated by each variant.
- Average order value (AOV) – average value per order.
- Revenue per visitor (RPV) – revenue divided by visitors entered.
Steps #
- In a WooCommerce or Element test, choose a revenue goal on the Goals step.
- Launch the test and let orders accumulate.
- Compare variants by revenue, AOV, or RPV.
Expected result #
You pick the variant that makes the most money, not just the most clicks.
FAQ #
Why use RPV over conversion rate? #
RPV balances conversion volume and order value, giving a truer business winner.
