If variants are not showing or results look wrong, work through this checklist.
Checklist #
- Test running? Confirm the test is active and within its schedule.
- Cache interference? Page caching can serve one variant to everyone; exclude test pages or use the cache-compatibility guidance.
- Targeting too narrow? Strict audience rules can exclude most visitors.
- Selector correct? For Element and Click goals, verify the CSS selector matches the element.
- Traffic percentage? A low traffic share means few visitors enter the test.
Expected result #
Variants display to bucketed visitors and results accumulate correctly.
FAQ #
Why does everyone see the same variant? #
Usually cache serving stale HTML; clear and exclude the test page from caching.
