Opti-Behavior shows two sides of AI on your site: the visitors AI assistants send you (the AI Assistants traffic channel) and the AI robots that read your pages (the Audience Insights / AI row on Traffic). Both are Free.
Before you start #
- Opti-Behavior 1.11.0 or later (Free is enough).
- Open Opti-Behavior → Traffic.
The AI Assistants channel (Free) #
A visit is counted in AI Assistants when it comes from ChatGPT, Perplexity, Claude, Copilot, Gemini, Mistral, DeepSeek, Grok, Meta AI or You.com. Links tagged with utm_source=chatgpt.com, perplexity, claude.ai or copilot.microsoft.com count there too.
- A paid click stays in Paid Ads, even from an AI platform.
- Google AI Overviews stay in Organic Search: Google does not tell them apart from normal results.
Audience Insights / AI: AI robots on your site (Free) #
The row has three widgets:
| Widget | What it shows |
|---|---|
| Which AIs read your site | The AI robots that read your pages, grouped by company. |
| What AI reads and who it sends | The 50 pages AI reads most: total pages read, AI passes per page and the visitors sent to each page. |
| Why AIs visit | The intent of the AI passes (why the robot came). |
How filters apply #
- The filter panel (country, device…) narrows Visitors sent only.
- AI passes follow the period only: a robot has no country or device.
What is stored #
AI passes are kept for 12 months as daily counters. No IP address, no user agent and no referrer is stored for them.
In the site report #
The site report has the same AI section. See Site report: print or save as PDF.
Expected result #
Visits from AI assistants appear in the AI Assistants channel, and the Audience Insights / AI row lists the AI robots that read your pages over the chosen period.
FAQ #
AI robots read my pages, but AI Assistants shows 0 visits. #
Reading a page and sending a visitor are two different things. A robot pass is counted in the AI row; a visit is counted only when a person clicks a link in the assistant.
Why does the country filter not change AI passes? #
A robot has no country or device, so AI passes follow the period only.
