Free. Under the tiles, the table “Product pages, the most lost visits first” lists every product whose page was viewed in the period. The product at the top loses the most visits: open it first.
The columns #
| Column | What it shows |
|---|---|
| “Product” | Name (opens the product page in a new tab) and its address. |
| “Views” | Views of the product page. |
| “Add to cart” | Adds to cart of this product. |
| “Orders” | The number of paid orders containing the product (one per order line), not the quantity sold. The table lists at most 200 products. |
| “Lost visits” | Views of the page without an add to cart, with a bar to compare products. |
| “Add-to-cart rate” | Adds to cart divided by the views of the product page, coloured from weak to good. |
The line above the table gives the number of products with views and the period.
Sorting #
By default the table is sorted by Lost visits, highest first, then by views. Click a column name to sort by it.
Rows marked “Not measured” #
- At the bottom: products added to the cart with no product page view. Views say “Not measured”, Lost visits and the rate show “—”. Under the name: “Product pages were not visited: items were added to the cart from other pages (links or buttons).”
- “Not measured” in Lost visits with “—” as the rate: the views of this product are all older than the day the plugin started checking where adds to cart come from.
Empty period: “No product page was viewed in this period.”
How to act on the top row #
- Open the product page on a phone: are price, delivery cost, stock and the add-to-cart button visible without scrolling?
- Open its click heatmap (Free) to see what visitors click instead of the button.
- Compare its rate with your other products: a rate far below the rest points to the page, not to the traffic. See what a good add-to-cart rate is.
- Change one thing, then compare the same period length afterwards.
Pro #
Pro adds a column with an estimated range of lost sales per product.
Expected result #
Your products sorted from the one that loses the most visits, each with views, adds to cart, orders and rate.
FAQ #
A product I sell is missing. #
Its page had no view in the period. Choose a longer period.
Orders are higher than Add to cart for a product. #
Orders count paid orders containing the product; a buyer can reach the checkout without an add counted on the product page (for example a link that adds to cart directly).
