Each funnel step matches sessions by a URL rule. Opti-Behavior offers six. This article explains each with examples.
The six rules #
| Rule | Matches when | Examples |
|---|---|---|
| Any Page View | Any tracked page (a wildcard step). | Any URL; use for “visited the site”. |
| Exact URL | The URL matches exactly. | /checkout/ ; /thank-you/ |
| URL Contains | The URL contains the text. | product ; cart |
| URL Starts With | The path begins with the text. | /shop/ ; /blog/ |
| URL Ends With | The path ends with the text. | /checkout/ ; .html |
| Regex | The URL matches the regular expression. | ^/product/[0-9]+ ; /(cart|checkout)/ |
Expected result #
Choosing the right rule ensures each step counts the intended sessions.
FAQ #
Which rule should I use for a single page? #
Use Exact URL for one specific page, or URL Contains for a group.
