Table of Contents
Each funnel step matches pages with a rule. Pick the narrowest rule that still catches every page of the step.
| Rule | Matches when | Example |
|---|---|---|
| Any Page / Any Page View | Any tracked page | First step “Visited the site” |
| Exact URL | The URL is exactly this | /checkout/ |
| URL Contains | The URL contains the text | /product/ for all products |
| URL Starts With | The path starts with the text | /blog/ |
| URL Ends With | The path ends with the text | /thank-you/ |
| Regex | The URL matches a regular expression | /(cart|panier)/ |
Tips #
- Multilingual site? Use Regex for translated slugs:
/(checkout|commander|kasse)/. Suggested funnels read the real slugs from WooCommerce or your LMS. - WooCommerce order confirmation: URL Contains
order-received(the URL carries an order number). - Avoid a rule so broad that it also matches the next step.
Regex quick reference #
| Pattern | Matches |
|---|---|
^/product/ | URLs starting with /product/ |
/(cart|basket)/ | /cart/ or /basket/ |
order-received/[0-9]+ | Order confirmation with a number |
Expected result #
Each step counts exactly the pages you meant.
FAQ #
Are query strings matched? #
Use URL Contains or Regex to match a parameter such as ?step=2.
Do two funnels with the same rules count twice? #
Each funnel counts separately; the list warns when two funnels track the same steps.
