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Funnel examples for WooCommerce, lead generation, content and courses

< 1 min read

Copy these funnels and adjust the URLs to your permalinks.

WooCommerce purchase #

StepRuleValue
ShopURL Contains/shop/
Product pageURL Contains/product/
CartURL Contains/cart/
CheckoutURL Contains/checkout/
Order receivedURL Containsorder-received

Watch: product → cart (product page convincing?) and checkout → order (payment, shipping, errors).

Six WooCommerce suggested funnels: Purchase, Express Checkout, Cart Recovery, Category to Cart, Search to Purchase, Account to Purchase
These WooCommerce funnels are suggested automatically.

Lead generation #

StepRuleValue
Landing pageExact URL/offer/
Contact pageURL Containscontact
Thank youURL Containsthank-you

Content to subscription #

StepRuleValue
Blog postURL Starts With/blog/
Newsletter pageURL Containssubscribe
ConfirmationURL Containsconfirmed

Online course #

Course Enrollment and Course Completion suggested funnels
LMS funnels are suggested when a course plugin is detected.
StepRuleValue
Course catalogURL Contains/courses/
CheckoutURL Contains/checkout/
ConfirmationURL Containsorder-received

Membership / sign-up #

StepRuleValue
PricingURL Contains/pricing/
RegisterURL Containsregister
WelcomeURL Containswelcome

Expected result #

Each funnel shows its weakest step, where your next test should go.

FAQ #

My URLs differ. #

Open each page, copy a distinctive part of its URL and use URL Contains.

How many steps? #

Two to six. More steps make each count smaller and noisier.

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