Table of Contents
Copy these funnels and adjust the URLs to your permalinks.
WooCommerce purchase #
| Step | Rule | Value |
|---|---|---|
| Shop | URL Contains | /shop/ |
| Product page | URL Contains | /product/ |
| Cart | URL Contains | /cart/ |
| Checkout | URL Contains | /checkout/ |
| Order received | URL Contains | order-received |
Watch: product → cart (product page convincing?) and checkout → order (payment, shipping, errors).

Lead generation #
| Step | Rule | Value |
|---|---|---|
| Landing page | Exact URL | /offer/ |
| Contact page | URL Contains | contact |
| Thank you | URL Contains | thank-you |
Content to subscription #
| Step | Rule | Value |
|---|---|---|
| Blog post | URL Starts With | /blog/ |
| Newsletter page | URL Contains | subscribe |
| Confirmation | URL Contains | confirmed |
Online course #

| Step | Rule | Value |
|---|---|---|
| Course catalog | URL Contains | /courses/ |
| Checkout | URL Contains | /checkout/ |
| Confirmation | URL Contains | order-received |
Membership / sign-up #
| Step | Rule | Value |
|---|---|---|
| Pricing | URL Contains | /pricing/ |
| Register | URL Contains | register |
| Welcome | URL Contains | welcome |
Expected result #
Each funnel shows its weakest step, where your next test should go.
FAQ #
My URLs differ. #
Open each page, copy a distinctive part of its URL and use URL Contains.
How many steps? #
Two to six. More steps make each count smaller and noisier.